Route rundown: LHR-BNA, DMK-TRZ, CLJ-TLV

This week: Nashville secures its first transatlantic service; Thai AirAsia expands in India; and Israel demand prompts a new Blue Air route.

Nigel MayesNigel Mayes is the senior vice president, consulting & product development at ASM. Nigel has more than 15 years’ experience in route development and is responsible for product development at ASM.

The sister company to Routes, ASM is the world‘s leading route development consultancy and has supported the creation of new air services since 1993.


Route 1: London Heathrow – Nashville 

british airways 787

Data

Carrier                                                             

British Airways

Aircraft 

Boeing 787-8

Frequency

Five weekly

Start Date

4 May 2018

Distance

6,738km

O&D Traffic Demand (2016)

39,739

Growth % YOY

11.2%

Average Fare $ (one way)

$608

Insight

Nashville is the latest of British Airway’s new route announcements in the USA, which comes as part of a wider strategic approach from the airline to focus attention West rather than East. Nashville is an obvious decision for British Airways, as it’s the largest unserved market in the USA from London, with about 40,000 O&D passengers per year. The announcement is particularly significant for Nashville, which presently does not have transatlantic services, with its only scheduled international services currently being to Canada and Mexico. The Delta/Virgin Atlantic partnership is currently the market leader for traffic between Nashville and Europe with a 32 percent share.


Route 2: Bangkok – Tiruchirappalli

AirAsia Airbus A320

Data

Carrier  Air Asia
Aircraft  Airbus A320 
Frequency  Four weekly
Start Date 28 September 2017
Distance 2,400km
O&D Traffic Demand (2016) 6,892
Growth % YOY 11.5%
Average Fare $ (one way) $195

Insight

This new addition from Thai AirAsia comes as part of a huge increase in focus on India by the airline, which has now increased its capacity to the country from Bangkok by nearly 300 percent since 2015. The airline has also commenced service to Kochi in this time, as well as restarting Kolkata and increasing capacity on the Bangalore route, taking the total number of Indian destinations available on the airline from Bangkok up to seven. Bangkok is one the largest indirect O&D markets from Tiruchirappalli, with the AirAsia group, Tiger Airways and Malindo Air all having an equal share of the existing demand.


Route 3: Cluj – Tel Aviv

Blue Air rundown

Data

Carrier                                                  Blue Air
Aircraft   Boeing 737-800
Frequency  Twice weekly
Start Date 19 October 2017
Distance 1,903km
O&D Traffic Demand (2016)

33,992                              

Growth % YOY 16.1%
Average Fare $ (one way) $76

Insight

Cluj is now the fifth destination in Blue Air’s network to be served by Tel Aviv, with the airline having now increased its capacity to the Israeli city by 800 percent since 2016. Demand for Israel from Eastern Europe has grown substantially in the last couple of years, with a large number of airlines increasing connectivity from Eastern Europe, including Wizz Air, LOT Polish and Ryanair into Tel Aviv and Ryanair and Wizz Air launching new services from the region into Eilat Ovda. Tel Aviv has had 12 new destinations added globally in its network this year, and Eilat Ovda has had eight, signalling an increasing interest from airlines wanting to operate into Israel.

Source: Sabre Market Intelligence


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