The Power of Forecasting
Forecasting has remained a consistently powerful and effective method of helping airports and airlines to understand and evaluate credible route opportunities.
While the aviation industry has long relied on forecasting to better understand and develop business opportunities, the subject remains shrouded in mystery for some; viewed more as a dark art than a science.
In this white paper, ASM have set out to demystify the topic, to shed light on how forecasting works and why it’s important to both airports and airlines, including:
- What is passenger route forecasting?
- Why do airports need forecasting?
- What are airlines looking for?
- Case study: British Airways
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