Can tourism ever be sustainable?
Facing the challenges
While international travel creates jobs, economic growth and development opportunities, there are major challenges ahead.
Managing tourism efficiently without damaging a country’s social, cultural or environmental well-being is increasingly difficult – and there is no easy fix.
Tourism is overloading infrastructure, damaging nature and posing threats to traditional culture and heritage. Increasing visitor numbers at all costs is no longer a sustainable strategy.
In this white paper, we explore:
- The key growth markets
- The cost of over-tourism
- How tourism can be made more sustainable
- Case studies of how the aviation industry is recognising its duty in easing the strain on busy destinations
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