Can tourism ever be sustainable?

Facing the challenges

While international travel creates jobs, economic growth and development opportunities, there are major challenges ahead. 

Sustainable tourism white paper thumbManaging tourism efficiently without damaging a country’s social, cultural or environmental well-being is increasingly difficult – and there is no easy fix.

Tourism is overloading infrastructure, damaging nature and posing threats to traditional culture and heritage. Increasing visitor numbers at all costs is no longer a sustainable strategy.

In this white paper, we explore:

  • The key growth markets
  • The cost of over-tourism  
  • How tourism can be made more sustainable
  • Case studies of how the aviation industry is recognising its duty in easing the strain on busy destinations

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