Routes 360 Best Practices
It’s essential open communication between airlines, airports, tourism authorities and aviation suppliers continues, to ensure the industry can recover from the obstacles presented by COVID-19.
Here's how you can make the most of the platform to stay connected with your industry partners during this critical time.
4 ways to make the most of your Routes 360 membership
1. Increase brand awareness
Demonstrate to the community how your organisation is adapting to the current crisis in one place. Update your key contacts to make sure your partners know who the best person is to reach out to, share the latest news and upload a variety of content including social media feeds, PDFs, infographics and videos to help the industry understand the specifics of your organisation’s response to the pandemic.
2. Access data intelligence
Access the latest real-time network changes and developments as the situation evolves. Members can gain insight into areas such as what aircraft are still being used by airlines and which country's borders remain open with the OAG Routemapper. Members can also see what routes airlines are still operating such as domestic and cargo routes.
3. Upload unlimited news posts
Share unlimited news to highlight the initiatives your organisation is undertaking at this critical time, share best practices and positive news stories with the community. Articles are featured on the Community News page and up to five posts are selected to be included in the Routes Daily newsletter, delivered to over 30,000 subscribers, allowing you to keep your industry partners up-to-date.
4. Deliver customised emails
Routes 360 members can send up to five HTML emails to the community every year with their membership. With the ability to segment data by industry type, geography, seniority and event attendance, organisations have the ability to send tailored email communications to their partners straight to their inbox.
Let's help you stay connected
Alisha McKenzie
Client Relations Executive
Europe, Americas and Africa
+44 (0)161 234 2770
alisha.mckenzie@informa.com
Rebecca Levett
Client Relations Executive
Europe, Asia, Middle East and CIS
+44 (0)161 234 2778
rebecca.levett@informa.com
The Routes team is constantly looking for ways that we can support the community through this unprecedented and challenging period. To discuss how you can make the most of your Routes 360 membership, please contact the team.