Email Campaigns
What if you could guarantee your marketing messages landed?
Deliver your message direct to your key target’s inbox by sending up to three customised emails a year. Highlight business updates, share data, promote your Routes event attendance and more.
Email campaigns are one of the most sought after benefits of Routes 360. With a qualified database that goes beyond those who frequently attend Routes events, you'll have peace of mind that your message is reaching the decision-makers who can make an impact on your business.
87%
of members agree that Routes 360 has increased brand presence
1,000+
airline representatives will receive your emails
33.5%
average open rate of a pre-Routes event email campaign
Align our audience with your goals
- Reach a qualified audience of route development professionals who have been pre-vetted by our team
- Target up-to-date company and contact data monitored from Routes event attendance and industry personnel changes
- Segment our database on organisation type, region, country, Routes event attendance and more
Deliver your message with ease
- With dedicated marketing support, our team is on hand to recommend best practice tailored to your goals
- You provide the content, we'll do the rest. Our team will handle the campaign formatting, audience segmentation and email scheduling
Identify engaged organisations
- Receive tailored reports for each email campaign to analyse performance metrics such as open rate and click rate
- Review which organisations have shown interest in your email for an effective follow-up strategy
Already a member?
Book in your email campaigns
Reach out to your account manager to plan your next email campaign that will meet your business objectives.
View our best practice guide
Download our guide for tips and tricks on how to optimise email campaigns and meet your business objectives.