Exclusive Editorial Features
What if you could expand your recognition across the industry?
Take advantage of exclusive editorial features that bring your organisation to the forefront of the aviation industry.
From data insights to video interviews, Routes 360 member editorial content is published across multiple touchpoints to gain mass awareness:
Aviationweek.com
Showcase your organisation on one of the most established and credible news sources for the aviation industry.
The Air Transport Digest
Promote your feature within an email digest that is delivered to over 50,000 route development professionals every day.
Routes social media channels
Attract higher engagement with Routes organic posts reaching an average of 1,600+ impressions.
Routes 360 profile
Ensure those visiting your Routes 360 profile can access your latest news uploads and editorial features in one place.
Why feature in editorial content?
- Raise awareness of your organisation across your key targets and the wider aviation industry
- Build credibility with your brand featured on trusted news sources
- Save time and resources as our Routes 360 team will build and publish the content on your behalf
- Boost SEO with Aviationweek.com and Routeonline.com having prominent visibility across search engines
- Increase views on your Routes 360 profile with links included in each editorial feature
- Stay in the know with customised reports on how your editorial content has performed
What features can you take advantage of?
Whether you'd like to showcase members of your team before a Routes event or highlight your latest developments in a video interview, our range of features ensure your brand receives prominent exposure.
Route Opportunities
- Upload your latest unserved and underserved Route Opportunities. Add a description and key data to notify interested airlines why the route would be valuable.
- Our team will draft the article from this information and send to you for approval prior to publishing on aviationweek.com, social media and our digests.
- Gain enhanced reach on your latest opportunities with recent articles achieving over 1,700 page views in one month.
Meet the Team
- The feature that brings the people and personalities within your team to forefront, highlighting roles, expertise, and contribution to the route development community.
- Showcase key team members to ensure industry partners know who to reach out to before, during, and after Routes events.
- Once your selection of questions has been received, the feature will be published on multiple touchpoints across Aviation Week Network.
Airport in Focus
- Data features rank among the most popular in the Routes/Aviation Week communities and our feature will explore the highlights of an airports offering.
- Using OAG/CAPA data, the feature includes information such as top routes, capacity growth and network composition in a visual and easily digestible format.
- Engage airline interest prior to Routes events by requesting this feature through a Routes 360 membership.
On-site video interviews
- Averaging over 1,100 views, communicate your latest developments, key targets and more during a video interview at a Routes event.
- Keep the conversation flowing post event attendance to ensure your organisation is at the forefront of route development opportunities.
Join the largest online community of network planners
Contact the team to receive a full demo and explore how the full benefits of a Routes 360 membership can leverage your business objectives.