RIX Riga Airport Reaches 90% of top 50 airlines by ASKs
RIX Riga Airport (RIX) continues to demonstrate robust growth, serving over 7.1 million passengers in 2024—a 7% increase compared to the previous year. To support its growth trajectory and increase awareness across potential airline partners, RIX utilises Routes 360.
Routes 360 is a powerful digital platform designed exclusively for the route development community. With a comprehensive suite of strategy enhancing features, Routes 360 members can engage with existing and potential partners, promote initiatives and successes, and access privileged airline information all year-round.
The objectives:
To enhance awareness year-round and regularly communicate with airlines, the RIX team utilise multiple features of the Routes 360 platform to achieve the following:
- Promote Routes event attendance and encourage airline meeting acceptance
- Engage directly with target airlines and the wider route development community
- Raise awareness RIX’s infrastructure developments and the attractiveness of its destination
- Enhance brand visibility and exposure
- Effectively showcase marketing initiatives
- Promote unserved Route Opportunities for airlines to capitalise on
The results:
RIX Riga Airport's Routes 360 email campaigns have demonstrated exceptional performance, achieving engagement from 90% of the top 50 airlines by ASKs. This high engagement rate indicates the relevance and value of their communication strategy to key industry stakeholders.
The airport’s interactive profile has received over 150,000 views in the past year with a significant engagement peak occurring on June 5th when RIX published a news article about airBaltic’s route launch to Faro and increased frequency on its Dubai service. This announcement generated over 1,000 views in a single day, highlighting the industry's interest in RIX's route development activities.
RIX’s exclusive Route Opportunities feature quickly gained traction, reaching over 1,000 views within just three weeks of publication. Promoted across Aviationweek.com, the Air Transport Digest and social media, this rapid adoption demonstrates a highly engaged audience who could shape the future of RIX’s route network.
RIX also leverage rich media content such as video messaging which explores the airport’s marketing efforts on new route launches and unique Christmas campaigns.
The airport’s strategic approach to digital marketing has effectively communicated its value proposition and development plans to key decision makers across the industry.
"At Riga Airport, our mission goes beyond connectivity — we are committed to being a strategic partner to airlines. By leveraging platforms like Routes 360 and delivering creative promotional campaigns, we ensure every new route is not only launched successfully but positioned for long-term growth. The RIX Business Case is a case to follow!"
Laura Audarina
Head of Route Development, RIX Riga Airport
View the RIX Riga Airport Routes 360 profile
About Routes 360
Through an easy to navigate platform, Routes 360 members can send direct communications to target airlines, keep the community abreast of latest developments to entice potential partners, showcase the strength of their brand ahead of competitors and access exclusive airline information to enhance route proposals and ultimately achieve sustainable growth in their air connectivity.
With a detailed understanding of the objectives and challenges within the industry, Routes 360 was created to support year-round communications and became the only digital channel dedicated to creating and maintaining relationships across the route development community. Since its creation, the platform continues to evolve alongside the industry to continually support the goals of its members.