Tourism Seasonality Summit 2027
Antalya, Türkiye • NEST Congress & Exhibition Center
• 21 – 23 April 2027
What happens when the peak season ends? It’s one challenge every destination, cruise liner, hotel, airline and tour operator faces, yet no single part of the industry can solve alone.
Everyone knows what it costs. Fewer people know what to do about it.
Nobody attending this summit needs convincing that the quieter months bring lost revenue, underused infrastructure, staffing challenges and reduced community confidence. You've lived it. What's harder to find is a room full of people willing to share how they successfully extended demand beyond traditional peaks and what it took to make it happen.
That's what the Tourism Seasonality Summit is for.
This isn't a conference about identifying the problem. It's about learning from the organisations already solving it.
Across three days, you'll hear how industry leaders are building stronger, more resilient year-round tourism economies and, most importantly, what your organisation can do to achieve the same.
Three days, built around decisions rather than positions
The fourth edition of the Tourism Seasonality Summit has expanded to a three day programme. Our first day opens with the argument, the second does the work, and the final turns it into an actionable strategy for your organisation.
Day one
The demand has moved
Unique cross-industry discussions will explore how the travel ecosystem can work together to create demand beyond peak seasons. The focus then turns to Antalya itself, where local tourism leaders share first-hand insights into the challenges and opportunities of building a stronger year-round visitor economy.
Day two
What it costs, and what works
Explore the key drivers of seasonality, including the cost of closing, workforce challenges, school calendars and economic leakage. Then discover how destinations are attracting high-value off-peak demand through cultural tourism, astro-tourism and accessible travel.
Day three
What gets built
Join the leaders shaping the future of the industry. Previous speakers include:
Rajan Datar
Broadcaster, BBC
Tita Butić
Hospitality and Tourism Management Student, RIT Croatia
Miguel Ángel Perez
Vice Deputy Director, Visit Valencia Foundation
Martyn Griffiths
Director Government Affairs, Cruise Lines International Association
Alessandro Santi
Italy Ambassador and Owner/Micro Santi Ship Agent , Welcome Ashore
Marjan Gostič
Director of Contracting– Europe, Collette
Iva Bencun
Director, Zadar Tourism- Panicos Tsolias
Senior Business Development Officer, Hermes Airports 
Scott Lawson
Senior ESG Manager, easyJet holidays
Lyn Donnelly
Senior Sustainable Growth Manager, VisitScotland
The Summit with a difference
Senior, and cross sector
Ensuring a balanced distribution of tourism all year round is not the remit of one sector - collaboration is key to success. Expect tourism authorities, cruise liners, airlines, airports, ports, operators, data and policymakers in the same room.
You are part of the programme
Live polling, open questions and engagement levels you've never seen at summit level before. Numerous sessions across the three days are built on the room speaking rather than listening.
The annual record
Every edition produces the State of Tourism Seasonality report, published by Low Season Traveller. It’s the full record of what was said, so what happens in Antalya is still there to read long after everyone has flown home.
Don't just take our word for it...
“The problem is not seasonality. The problem is that we are not managing it enough. We are not designing demand as we should.”
Alessandra Priante
President
ENIT
“It is the first time the cruise industry has been invited to take part in what was traditionally an airline conference, and it is really beneficial to learn from each other how we can better serve the tourists we supply to the destinations we visit.”
Martyn Griffiths
Director Government Affairs
CLIA
“The Summit brought together a genuinely high-quality mix of destinations, tourism leaders, airlines, hospitality professionals and media voices around a topic that is becoming increasingly critical for the industry. The atmosphere felt collaborative rather than overly corporate.”
Dario Marčac
Crew Media
“The Summit proved highly productive, standing out for the relevance of the topics and the quality of the panels. The discussions showed strong alignment with current demand trends and with the growing need for sustainability and the preservation of local identities.”
Leila Costa
Parques de Sintra
Set in a city with tourism at its heart
Antalya is where ancient civilisations, Mediterranean luxury, and unforgettable networking experiences meet. The city offers far more than a conference venue; it delivers a complete experience blending culture, gastronomy, nature, nightlife, and world-class hospitality.
Register today
Tickets are now available, with prices starting from £395.
Secure your place to be the first to receive speaker announcements and stay up to date with the latest summit news.
Please note: The Tourism Seasonality Summit is a standalone, ticketed event. Access is not included with a Routes Europe pass, so if you're planning to be in Antalya that week, please speak to your account manager for more details.