Transatlantic Turmoil Potential US$10 Billion Risk Looming
At this time of year many scheduled airlines are normally smiling. The Summer season is over, pressure on load factors eases whilst the accountants count the cash and the marketing teams are busy attracting those high yield business travellers for the pre-Xmas rush of conferences, conventions and sales missions. But this is no normal year as we know.
The transatlantic for many airlines is a very lucrative source of revenue and with the IATA Winter Season now four weeks away we’ve looked at the typical revenue generated across the season. However, since Covid-19 was already bugging demand in January we’ve used Winter 2018/19 as a reference point.
The UK market has always been the most valuable market and in the Winter of 2018/19 generated around US$3.573 billion; put another way that’s the equivalent of US$25.5 million a day so extremely valuable. Collectively the top ten European country markets generated US$ 9.952 billion and in the course of any winter that revenue is crucial to the survival of many carriers.
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