Münster/Osnabrück Airport Reached over 45 Airlines in 18 Months of Routes 360
2024 was a very positive year for Münster/Osnabrück Airport (FMO). Welcoming almost 1.3 million passengers, the fastest growing airport in Germany achieved a significant 30% increase compared to the previous year. Looking to raise awareness of its USPs and engage interest on valuable route opportunities, FMO became a Routes 360 member.
Routes 360 is a powerful digital platform designed exclusively for the route development community. With a comprehensive suite of strategy enhancing features, Routes 360 members can engage with existing and potential partners, promote initiatives and successes, and access privileged airline information all year-round.
The objectives:
To increase awareness of the airport’s potential, the FMO aviation marketing team utilise multiple features of the Routes 360 platform to achieve the following:
- Stay at the forefront of route development conversations year-round
- Keep the community abreast of latest developments and successes
- Communicate with potential airline partners
- Enhance brand visibility and exposure
The results:
With a range of successes to share such as route announcements, passenger growth and seasonal schedule enhancements, FMO regularly upload news articles to its Routes 360 profile. With unlimited news available, which features across Aviationweek.com and the Air Transport Digest (sent to over 50,000 aviation professionals daily) the airport has successfully communicated its achievements across the route development community and garnered further interest on its unserved and underserved route opportunities.
FMO’s news articles alone have accumulated over 40,000 views, heightening its brand exposure to a wide audience, including potential partners that can enhance air connectivity.
When users are logged into Routesonline, FMO can track which organisations are most engaged in their content through detailed analytical reports. As a result of their activity, over 45 airlines have viewed the dedicated route development profile in the last 18 months alone.
Since the start of its Routes 360 membership, FMO has accelerated its traffic growth with new airlines, new routes and increased capacities. Alongside news articles and reporting, FMO also utilise its early access to the Routes Meeting Request System, exclusive editorial features and email campaigns. With a catchment area of more than 11.1 million inhabitants within a 90-minute drive and being 24/7 open, FMO is aiming to continue expanding its destination portfolio using Routes 360 as a critical resource in supporting its objectives.
“Smaller airports like FMO sometimes fall under the radar of airlines and tour operators. Routes 360 provides us with multiple digital features to showcase our USPs and the advantages of operating to Münster/Osnabrück Airport. It also helps us to promote airport developments within the route development community. The Routes 360 team is always very helpful and a pleasure to work with.” - Mathias Richter, Manager Aviation Marketing, Traffic Forecast & Analytics, Münster/Osnabrück Airport
About Routes 360
Through an easy to navigate platform, Routes 360 members can send direct communications to target airlines, keep the community abreast of latest developments to entice potential partners, showcase the strength of their brand ahead of competitors and access exclusive airline information to enhance route proposals and ultimately achieve sustainable growth in their air connectivity.
With a detailed understanding of the objectives and challenges within the industry, Routes 360 was created to support year-round communications and became the only digital channel dedicated to creating and maintaining relationships across the route development community. Since its creation, the platform continues to evolve alongside the industry to continually support the goals of its members.