São Paulo - Campinas Viracopos International Airport increase industry engagement by over 7,600%
Brazil’s São Paulo - Campinas Viracopos International Airport (VCP), located just 45 minutes from São Paulo, serves as a strategic hub for Latin America. In the first half of 2025, VCP recorded a 6.52% increase in total passenger traffic, and a 10% growth in international flow. The airport is expected to hit a historic milestone of 13 million passengers by year’s end.
VCP demonstrates how strategic digital marketing through Routes 360 can drive measurable results in air service development. Within one year of joining the platform, VCP achieved a remarkable 7,671% increase in profile views while recording significant passenger growth and expanding their route network.
The objectives:
The VCP team engage with multiple features of the Routes 360 platform to achieve the following:
- Promote Routes event attendance and encourage airline meeting acceptance
- Engage directly with target airlines and the wider route development community
- Communicate their prestigious awards and industry recognition
- Enhance brand visibility and exposure globally
- Showcase unserved Route Opportunities to potential airline partners
The results:
São Paulo - Campinas Viracopos International Airport’s Routes 360 profile and content has been widely recognised across the global air service development community. The airport consistently shared news articles through the platform, generating over 54,000 views in the first year. Their content strategy focused on:
- New route launch announcements
- Industry recognition and awards
- Routes event attendance promotion
- Strategic airport developments
Their highest-performing article promoting meeting availability at Routes World 2025 achieved over 8,500 views. This single piece of content drove peak daily pageviews of 12,900 within three days of publication.
VCP’s Route Opportunities are also gaining attraction with its exclusive editorial feature reaching over 1,400 views. Promoted across Aviationweek.com, the Air Transport Digest and social media, this rapid adoption demonstrates a highly engaged audience who could shape the future of VCP’s route network. The airport has also participated in additional editorial opportunities, including a video interview during Routes World 2025.
Prior to Routes events, VCP often send bespoke email campaigns to the Routes database, successfully engaging over 60% of global airlines by ASKs. This approach effectively communicates their value proposition to key decision-makers, resulting in enhanced brand recognition across the global air service development community.
“We joined Routes 360 last year and the platform has been exactly what we were looking for. They connect us with airlines worldwide and our profile has been consistently amongst the most viewed. We need to raise the awareness of Viracopos, and I think this platform is the quickest way to do that.”
Maria Fan
CCO, São Paulo - Campinas Viracopos International Airport
By leveraging Routes 360's comprehensive platform capabilities, VCP has not only achieved remarkable digital metrics but also supported their operational growth objectives. For airports seeking to enhance their global visibility and engage meaningfully with the airline community, Routes 360 provides the tools and reach necessary to achieve measurable results.
View the São Paulo - Campinas Viracopos International Airport Routes 360 profile.
About Routes 360
Through an easy to navigate platform, Routes 360 members can send direct communications to target airlines, keep the community abreast of latest developments to entice potential partners, showcase the strength of their brand ahead of competitors and access exclusive airline information to enhance route proposals and ultimately achieve sustainable growth in their air connectivity.
With a detailed understanding of the objectives and challenges within the industry, Routes 360 was created to support year-round communications and became the only digital channel dedicated to creating and maintaining relationships across the route development community. Since its creation, the platform continues to evolve alongside the industry to continually support the goals of its members.