Hard Rock Hotel & Casino Moves to Atlantic City
Shuttered Trump Taj Mahal to Become Hard Rock Hotel in Atlantic City
3/2/2017 by Associated Press
Saul Loeb/AFP/Getty ImagesThe Trump Taj Mahal Hotel and Casino in Atlantic City.
Billionaire investor Carl Icahn reached a deal Wednesday to sell the shuttered Trump Taj Mahal casino in Atlantic City to Hard Rock International and two New Jersey investors.
The sale comes four months after Icahn closed it amid a crippling strike.
A sale price was not revealed.
"We are excited to be part of this revitalization of Atlantic City creating thousands of jobs to help local employment," Jim Allen, chairman of Hard Rock International, said in a statement. "We are 100 percent convinced Hard Rock Hotel and Casino Atlantic City will be a success."
He said the company plans to invest $300 million in renovating and rebranding the property.
Icahn, who also owns Atlantic City's Tropicana Casino and Resort, said he decided one casino in town is enough. He said in January he had lost about $300 million owning the Taj Mahal, and would be delighted if he could sell it for half that amount.
"We ... are extremely happy with our ownership of the Tropicana Casino and Resort, and after considerable analysis and deliberation we determined that we only wanted to own one operating casino property in Atlantic City," he said in a statement Wednesday night. "A sale of the Taj Mahal therefore represents the optimal outcome for us. We wish Hard Rock and its partners the best of luck with the Taj Mahal."
Hard Rock has proposed building a major casino resort in northern New Jersey at the Meadowlands racetrack with its owner Jeff Gural. But voters overwhelmingly rejected a statewide referendum last November that would have authorized casino gambling to expand beyond Atlantic City, and the issue cannot be revisited for at least two years.
It was not immediately clear whether Hard Rock still intends to seek a Meadowlands casino.
The two investors are Joseph Jingoli, who is working on a new campus for Stockton University in Atlantic City, and Jack Morris, CEO of Edgewood Properties.
"This project is led by a proven leader in gaming, brings hundreds of million dollars in new investment, creates hundreds of construction positions, countless positions within the Hard Rock Casino Hotel and will bring thousands and thousands of new visitors to this great city," Jingoli said.
"This is a once-in-a-lifetime opportunity to be a part of revitalizing one of our nation's most iconic destinations," Morris added.
Hard Rock has long toyed with the idea of opening a casino resort in Atlantic City. In 2011, the company proposed - and soon abandoned - a music-themed casino resort at the southern end of the Boardwalk.
Icahn said the sale does not include the shuttered Trump Plaza Hotel and Casino, which closed in 2014. Icahn said he is still trying to sell that property.
President Trump, who at the time was a Manhattan real estate mogul, dubbed the Taj Mahal "the eighth wonder of the world" when it opened in 1990. But within a year it was in bankruptcy, the victim of unsustainably high levels of debt taken on during its construction.
Trump cut most of his ties with Atlantic City in 2009, stepping down from the company he once ran, Trump Entertainment Resorts, most of which was then controlled by bondholders who swapped their debt for equity in the company during bankruptcy. Trump retained only a 10 percent stake in the company in return for the right to use his name, but that was wiped out last year when Icahn acquired the company from its latest Chapter 11 filing.
Local 54 of the Unite-HERE union went on strike against the Taj Mahal on July 1 when it could not reach a new contract with Icahn to restore benefits that Trump Entertainment got a bankruptcy court judge to terminate in October 2014. Losing millions of dollars a month, Icahn decided to close the casino on Oct. 10, putting nearly 3,000 workers out of jobs.
Many of those workers are expected to be rehired when the casino opens, which might not happen until the summer of 2018.