Put your route opportunities at the forefront of network planners
Your airport has untapped potential, but are you giving airlines enough information to notice?
As a Routes 360 member, you’ve already taken the smart step of putting your airport at the forefront of the route development community. Increasing your brand presence can entice senior network planners and transform visibility into viable business opportunities.
The power of a complete story
The Routes 360 bespoke Route Opportunities feature allows airport members to showcase their air network potential.
With over 1,200 views every month and 79% of airlines ranking it as one of Routes 360's most valuable features, this isn't just another available benefit – it's your direct line to decision-makers.
Though what makes yours stand out? The answer lies in the details. Route Opportunities provides your airport with a chance to tell a story. When network planners are evaluating potential routes, they gravitate toward the ones that provide clear, comprehensive data to minimise risk.
Convert views into conversations
Ready to transform your unserved and underserved Route Opportunities into compelling business cases? Experts from ASM Global Route Development recommend including:
- O&D traffic data: Show airlines the passenger demand that already exists. These aren’t just numbers; it’s proof of market potential.
- Leakage analysis: Demonstrate how many passengers are currently traveling to other airports to reach their desired destinations.
- Indirect passenger traffic: Highlight the passengers making connecting flights who could fly direct.
- Historical performance: If routes were previously served, share those success stories.
- Market demand projections: Airlines invest in tomorrow’s opportunities so paint the picture of growth potential.
- Passenger demographics: Break down your market. Will travellers mainly be flying for business? Are you aiming to capture VFR traffic?
Your Route Opportunities don’t wait to be discovered. They’re actively promoted across multiple touchpoints throughout the route development community. The more comprehensive information you provide, the more compelling your opportunity becomes across every channel.
Routes 360 members consistently report that their detailed Route Opportunities have sparked meaningful conversations with airlines. Leon McQuaid, Director of Aviation Development at Newcastle International Airport recently said: “Using the Routes 360 platform has been great as airlines can discover our route opportunities and see whether they fit into their agenda.”
Take action
Provide more insights today by amending, or adding, route opportunities on your airport’s Routes 360 profile.
- Log in to your Routes 360 profile
- Review your existing route opportunities
- Add the missing pieces to your business case
- Enhance your visibility further by uploading supporting news articles
- Showcase your Route Opportunities and brand presence by utilising an email campaign
What is Routes 360?
Routes 360 is the only digital platform dedicated to enhancing connectivity and influencing strong partnerships across the route development community.
Routes 360 members can send direct communications to target airlines, keep the community abreast of latest developments, showcase the strength of their brand ahead of competitors and access exclusive airline information to enhance route proposals and ultimately achieve sustainable growth in their air connectivity.
Are you looking for an efficient way to put your organisation at the forefront of route opportunities? Take your route development strategy to new heights by requesting a Routes 360 demo today.
What is Catchment Analyzer?
Catchment Analyzer is Aviation Week Network's newly enhanced online tool designed for airports and route development professionals to understand true market demand.
Developed by ASM Global Route Development Consultants, it visualises outbound and inbound routing patterns within airport catchment areas, identifies traffic leakage to competing airports using postcode-level analysis, reveals visitor origination patterns, compares market share versus competitor airports, and provides detailed airline-level data. The tool combines search data with population census data and actual passenger data to create accurate pictures of both resident and visitor traffic flows, enabling airports to make compelling, data-driven cases to airlines for new routes.
In a landscape where every route counts, and every passenger matters, having the right intelligence can mean the difference between stagnation and sustainable growth and Catchment Analyzer provides that edge. You can learn more about the new Catchment Analyzer tool here.