Help Centre

To help you get started on the platform and ensure you're utilising all the features available within your Routes 360 membership, view our step-by-step guide.

Update your profileAdd profile contentUpload news articlesMonitor performanceSend email campaignsPromote Route OpportunitiesManage usersGenerate high-quality leads

Updating your profile

  1. Update your company details so organisations who visit your profile have the correct information and contact details 

  2. Add your company branding: including such assets helps elevate your brand and pulls your profile together for an enriched experience for visiting prospective business partners

  3. Craft your Profile Overview: This information will be the first touchpoint for anyone visiting your profile, so we recommend keeping it succinct and keeping the main points you want to communicate at the top of your introduction. Express your organisations mission, purpose, market position, standout facts, values and more. 

💡Top Tips:

  • Include a featured video to allow visitors to visually interact with your organisation. Video examples include highlighting key statistics, introducing members of your team or showcasing your destination.
  • Add links to your corporate social media profiles to encourage profile visitors to connect further with your organisation.

Adding profile content

The content pages you display on your profile provide an all-inclusive hub of information for potential business partners, allowing them to further understand why they should be working with you.

💡Top Tips:

  • Think of your Routes 360 profile as a mini website dedicated to enhancing your route development or outreach strategy. Rather than potential partners having to navigate different links, they will have everything they need to consider, analyse, and action your offering.
  • By no means are all pages intended to be complete. We recommend firstly considering what information you have readily available, and which are the most important topics you want potential business partners to see.

Uploading news articles

Routes 360 members with the most profile views regularly upload news articles. In just a few clicks, your latest developments, initiatives, successes and more will be shared across multiple touchpoints to ensure maximum exposure.

💡Top Tip:

  • Our best practice guide explains how you can produce relevant, impactful content alongside the top performing member articles.

Monitoring performance

Your Routes 360 profile analytics provide an important window into who is viewing your profile and taking an interest in your content.

💡Top Tips:

  • Change the date range to view past analytics or compare date ranges to analyse the progression of your membership.
  • By regularly updating content on your profile, and utilising the benefits of your membership, your organisation will be more visible and present, therefore increasing viewership and contribution to the platform.

Sending email campaigns

With up to 3 bespoke campaigns to leverage every year, reaching your target audience has never been easier. Emails are an invaluable membership tool which allow you to communicate your message to our engaged contacts, which you can segment depending on your goals such as event attendees, geographical location, and organisation type.

Please email louise.steel@informa.com to schedule your next email campaign. 

💡Top Tips:

  • Book your yearly email campaigns as far in advance as possible. This increases the likelihood of confirming your preferred date, particularly prior to a Routes event.
  • Remember to include relevant links, imagery and brand colours in your content to enhance engagement with your organisation.
  • View our Routes 360 email campaign best practice guide for more insight on how to get the most out of this valuable benefit. 

Promote route opportunities

Routes 360 airport members can list unserved and underserved routes on their profile for airlines to capitalise on. 

Once uploaded, your route opportunities will feature on multiple touchpoints across routesonline, AviationWeek, social media and more. Routes also send an ‘Opportunities Digest’ to over 4,800 influential individuals within the route development sphere, providing maximum exposure.

💡Top Tips:

  • The more information you provide, the easier it is for airlines to evaluate your route opportunities.
  • Viewing Routes 360 member profiles is the top feature used by airlines prior to a Routes event. Ensure you update your opportunities regularly to provide carriers with the most up-to-date information.

Generate high-quality leads

Routes 360 supplier members can promote your offering to receive leads direct to your inbox from the route development industry. Showcase your products and services by uploading to your Routes 360 profile, each with individual lead capture webpages, descriptions, imagery and links.

Once uploaded, your products and services will feature on multiple touchpoints across routesonline with a monthly spotlight sent direct to airports, destinations and airlines.

💡Top Tips:

  • Include a variety of media such as imagery, a video, and links so viewers can easily find more information about your products and services.
  • Uploading more than one product or service will trigger a 'Recommended' section so viewers can see your full offering in one place.

Managing users

Provide potential industry partners with a list of key contacts from your organisation, on a single platform. New users can register for an account and access to your Routes 360 profile here. 

💡Top Tip:

  • Regularly reviewing your contacts allows other Routes 360 members to source the correct person should they wish to meet during a Routes event.
As the leading digital platform for the route development community, Routes 360 continues to support the industry by facilitating the exchange of data, insight and industry updates.

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