Cam Ranh International Terminal engages 65% of top requested airlines in a single email
Strategically located on Vietnam’s south-central coast, Cam Ranh International Airport (CXR) serves as the gateway to resort destinations of Nha Trang and Cam Ranh. As one of Southeast Asia’s fastest-growing airports, CXR has demonstrated resilience and innovation in its recovery from the pandemic, welcoming 4.4 million passengers in 2024.
CXR’s success story doesn’t stop there. By leveraging the power of Routes 360, the airport has redefined how it engages with the global airline community, achieving extraordinary results in just six months. CXR has successfully increased direct engagement with existing and potential airline partners through the leading digital platform with an outstanding 3,688% increase in profile views.
The objectives:
The CXR team engage with multiple features of the Routes 360 platform to achieve the following:
- Promote Routes event attendance and encourage airline meeting acceptance
- Engage directly with target airlines and the broader route development community
- Highlight the destination’s appeal as a growing tourism hub
- Share recent route successes and airline initiatives
- Showcase infrastructure developments and enhanced facilities
The results:
CXR has embraced the suite of Routes 360 features, including email campaigns, news updates, and exclusive editorial opportunities. The airport has strategically utilised these tools to accelerate objectives by sharing compelling content about its growth potential, published articles showcasing the attractiveness of its premier destinations, and targeted Routes World 2025 airlines delegates with tailored messaging.
One standout initiative was a pre-event email campaign aimed at airline delegates attending Routes World 2025. Highlighting CXR’s infrastructure enhancements and tourism appeal, the campaign successfully engaged 117 airlines, including 65% of the top requested carriers for meetings at the event.
Its content has also engaged additional airlines. Through on-demand analytics the airport is able to understand which carriers have viewed their profile with the likes of China Eastern Airlines, Air Arabia, and Thai Lion Air all showing interest.
Consistently sharing news updates drove significant spikes in engagement with CXR’s articles reaching over 72,700 views. Its top performing article promoting Nha Trang’s attractiveness as a destination was extremely well received by the route development community, reaching over 12,300 views.
CXR has demonstrated the power of a simple upload with a clear correlation between news articles and increase in profile views:
- 16th September: Over 5,900 views in a single day after publishing its article around attendance of the Vietnam Airlines Uplifting Service Conference
- 30th September: Over 5,200 views in a single day after publishing its post-event article around the impact made at Routes World 2025.
CXR has also taken advantage of its exclusive editorial articles which are shared across multiple touchpoints including aviationweek.com, the Air Transport Digest and Routes social media channels. Its Airport in Focus article and video interview during Routes World 2025 has further amplified CXR’s visibility within the aviation community.
The power of the digital platform is evident in the immediate increase in profile views. In just six months of becoming a Routes 360 member, CXR reached over 112,500 profile views, an outstanding 3,688% increase compared to the previous six months.
By leveraging Routes 360, CXR not only achieved exceptional exposure but also advanced its core objectives for sustainable growth. The airport’s ability to engage directly with airlines, showcase its destination’s appeal, and promote its infrastructure developments has positioned it as a leader in the region’s aviation.
For airports seeking to enhance their global visibility and engage meaningful connections with the airline community, Routes 360 provides the right tools and strategy to achieve measurable results and long-term value.
View the Cam Ranh International Terminal Routes 360 profile.
About Routes 360
Through an easy to navigate platform, Routes 360 members can send direct communications to target airlines, keep the community abreast of latest developments to entice potential partners, showcase the strength of their brand ahead of competitors and access exclusive airline information to enhance route proposals and ultimately achieve sustainable growth in their air connectivity.
With a detailed understanding of the objectives and challenges within the industry, Routes 360 was created to support year-round communications and became the only digital channel dedicated to creating and maintaining relationships across the route development community. Since its creation, the platform continues to evolve alongside the industry to continually support the goals of its members.