The Routes Airport Marketing Awards
Routes is delighted to announce that the renowned Routes Airport Marketing Awards will open on Monday 6th July.
The Routes Airport Marketing Awards are the world's most prestigious Airport Awards because they are voted for by the airlines themselves.
The 2009 Airport Marketing Awards have had regional heats throughout the year at Routes Amercias, Asia, Europe and Africa. The overall winners of these regions are automatically shortlisted for the World Airport Marketing Awards.
These overall winners are;
Americas - Dallas/Fort Worth
Asia - Christchurch
Europe -Athens
Africa- Cairo
Excerpts from these airports winning submission papers will be added here shortly.
What do I have to do to be nominated for an award in 2009?
Key for airports will be the efforts they place on developing and maintaining positive and productive relationships with airlines. We are all aware of the difficult economic times we face at present, and for many airports it will be a major achievement to keep their route network and traffic base stable, let alone secure new routes.
As has always been the case, but perhaps more acutely at present, the airport - airline relationship is critical to the industry. The airports that work hard, are creative, and constructive in their efforts to develop their airline relationship will be the ones who are best placed to succeed.
Once airlines have voted, a shortlist of airports is drawn up and these airports are asked for a submission to backup their nomination. Then a panel of judges, drawn from the senior management of RDG, considers each submission carefully. They are keen to understand from the shortlisted airports what marketing activities the airport has undertaken over the previous 12 months and the results of those activities. The key areas of focus are:
- What were the key initiatives an airport has undertaken to attract new airlines, launch new routes and continue to develop relationships with existing airline partners?
- What had the airport done to market itself to its catchments area and drive traffic onto new routes?
- Evidence of innovation in the airports marketing approach.
- The results achieved in terms of new routes launched and traffic growth.
It is also useful to understand the background behind certain initiatives such as improvements in infrastructures, new terminal and runway developments etc. However, the awards are specifically for marketing efforts that have been undertaken to support these activities.
As the awards are presented annually, we look for relevant marketing activity that has occurred in the preceding 12 months, not ongoing ‘business as usual'. In particular, examples of work undertaken in that period were useful in helping to illustrate the initiatives an airport has undertaken.
My airport is relatively small. How can we compete with airports with much larger budgets?
The awards were not based on size of an airports budget but on how creatively an airport has made the most of the resources it has available. Those airports who showed best how they tried to develop airline relationships, keep existing routes and secure new ones will be the ones who win this year's awards.
You could be walking away with one of the industry's most highly regarded accolades!
To find out more please contact Natasha Peck, Group Marketing Director on natasha.peck@routesonline.com
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