Introduction
Scoot Tigerair Pte. Ltd., trading as Scoot, is a low-cost long-haul subsidiary airline of Singapore Airlines (SIA), via Tiger Airways Holding. Established by Singapore Airlines in 2011, Scoot commenced operations in Jun-2012 to Sydney and Gold Coast. SIA utilised Scoot to leverage the rising challenge from LCCs in key markets. Scoot initially launched operations with four Boeing 777-200s in a two-class configuration and later switched its fleet to over 15 787-8/9 aircraft, all sourced through...
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How international airlines use WeChat to market to China
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Chinese social media platform WeChat has one billion monthly active users. Find out what KLM, Scoot, Finnair and Air France are doing to maximise...