ACV participates in the promotion of new air routes between Hue and South Korea in Seoul and Busan
From 27 January to 1 February 2026, the Airports Corporation of Vietnam (ACV) participated in the Hue Tourism Promotion and Air Route Development Program held in Seoul and Busan, Republic of Korea. The program was jointly organized by the People’s Committee of Hue City and the People’s Committee of Quang Tri Province, aiming to promote Hue as a destination and to advance the potential launch of direct air routes connecting Incheon – Hue and Busan – Hue.
The program was attended by representatives of the Embassy of Vietnam in the Republic of Korea, the Consulate General of Vietnam in Busan, the Secretary General of the Tourism Promotion Organization for Global Cities (TPO), leaders of the Korea Association of Travel Agents (KATA), representatives of Korean local authorities, ACV, Vietnam Airlines, representatives of Incheon International Airport, as well as numerous airlines, travel companies and media agencies from both countries. Key events were held in Seoul on 29 January 2026 and Busan on 31 January 2026.
Image 1. The ACV delegation and representatives of Phu Bai International Airport attending the program in the Republic of Korea.
Participating in the program as an invited guest, ACV highlighted its increasingly significant role and position within the national aviation–tourism value chain, particularly in initiatives aimed at promoting new international air routes.
As the operator and manager of 22 airports nationwide, ACV not only serves as the provider of aviation infrastructure but also acts as a strategic partner for local authorities, airlines and enterprises in destination connectivity, network expansion and tourism growth. ACV’s presence at the program conveyed a clear message of its commitment to accompanying Hue City and Quang Tri Province in their international aviation development roadmap, while reaffirming its infrastructure readiness, operational capability and technical support capacity at Phu Bai International Airport to accommodate new air services from the South Korean market—one of Vietnam’s key international source markets.
Within the framework of the events in Seoul and Busan, ACV delivered two presentations introducing an overview of the airport system managed by ACV, while analyzing the potential for operating the Seoul–Hue and Busan–Hue routes based on market data, travel trends of Korean visitors, and the competitive advantages of the destination. The presentations also highlighted the feasibility in terms of infrastructure, operational capacity and market demand, providing a solid basis for airlines and partners to consider the launch of charter flights, progressing toward regular commercial services.
Image 2. Mrs. Vo Thu Huong, representative of the ACV delegation, delivering a presentation at the event.
On this occasion, representatives of the ACV delegation and Phu Bai International Airport presented souvenirs to selected distinguished delegates and partners attending the program, demonstrating ACV’s appreciation and goodwill for cooperation, and further strengthening exchanges and connections between ACV and Korean agencies, organizations and enterprises.
Image 3. Representatives of the ACV delegation and Phu Bai International Airport presenting souvenirs to partners attending the event.
Through working sessions, presentations and B2B networking activities, ACV made a positive impression on both domestic and international partners for its proactive, professional approach and sustainable development orientation in promoting new air routes. ACV’s proposals and analyses received considerable interest from airlines, tourism promotion organizations and Korean enterprises, contributing to a shared consensus on considering the operation of charter flights, with a view toward launching regular commercial services between Incheon – Hue and Busan – Hue.
The outcomes of the program have created a favorable foundation for stakeholders to continue advancing the promotion of direct air routes connecting Hue and South Korea, tentatively scheduled for implementation by the end of March 2026.
Image 4. Representatives of the ACV delegation and Phu Bai International Airport taking a commemorative photo with partners. (From left to right: Mr. Truong Huu Nui – Deputy Director of Phu Bai International Airport; Mr. Nguyen Thanh Binh – Standing Vice Chairman of the People’s Committee of Hue City; Mrs. Vo Thu Huong – Deputy Head of the Market Research and Development Division, Business & Market Development Department, Airports Corporation of Vietnam (ACV); Mr. Vin Kim – Director of International Cooperation, Incheon International Airport)
In parallel with market promotion efforts, as the operator and manager of Phu Bai International Airport, ACV reaffirmed that the airport has been and continues to be systematically invested in and upgraded, ensuring sufficient aircraft handling capacity, service quality, and safe and efficient operating conditions for new international routes. ACV remains committed to working closely with local authorities, airlines and relevant partners, and stands ready to develop Phu Bai International Airport into a key international aviation gateway of the Central region, contributing to enhanced connectivity and the sustainable development of tourism in Hue City.