Routes Europe 2021
In light of the recent announcement regarding the postponement of Routes Europe, we are exploring the format and delivery of the awards next year. Further information will be available soon.
The Routes Awards are highly regarded as the most prestigious awards in the industry as they are voted for and judged by the airline network planning community.
About the Routes Europe 2021 Awards
The Routes Europe 2021 Awards aim to recognise excellence in marketing and provide the region's airports and tourism authorities with the opportunity to showcase how their organisation has excelled in route development marketing.
Discover our top tips for campaigning to your airline partners.
“For us this means the world. It means the airline community - who are the people who matter - voted for my team in a category with so many other outstanding airports. I am very proud.”
Kam JanduChief Commercial Officer, Budapest Airport
Overall Winner of the Routes Europe 2019 Awards
Routes Europe 2021 Awards schedule
|Voting opens||Monday 27 January 2020|
|Voting closes||Friday 6 March 2020|
|Companies shortlisted||Tuesday 10 March 2020|
|Deadline for submissions to be received by Routes||TBC|
|Results announced at Routes Europe 2021 in Bergen||TBC|
For further information about the Routes Europe 2021 Marketing Awards, please contact Ellie Wells, Senior Marketing Manager.
What are the Routes Awards?
The Routes Awards were created in 1997 to recognise excellence in airport marketing as voted by airlines. They provide the airline community with the chance to have their say as to which airport they think provides the best overall marketing services to them.
When do the Routes Europe Awards take place?
The Routes Europe Awards Ceremony will take place during the Networking Evening at Routes Europe 2021 in Bergen.
What is the voting process?
The airline network planning community place their votes on routesonline.com. The airlines are asked to mark their airports or destinations of choice (5 of each) in order of preference and these are then automatically scored by priority within our online system.
What should I consider when voting?
Airlines should consider the airports and destinations whose marketing efforts, over the last 12 months have made a real impact on their future network development plans. This may include such things as; their market research activities; their marketing and communications activity, their business case presentations for new market opportunities; their joint communication campaigns with third parties and innovative use of technologies or techniques to support their airline by any airport.
What are the voting criteria?
Airlines are instructed to vote for the organisations that provide the best overall marketing services to them whether this relates to their particular relationship, effective results, provision of data and information or innovative techniques to establish new or maintain and develop existing routes.
What are the categories in the Routes Europe Awards?
Once voting is closed, airports are split into size categories from under 4m passengers to airports larger than 20 million passengers in addition to the destination category.