Tourism Seasonality Summit 2026
Rimini, Italy
• 17 – 18 May 2026
Tackling seasonality transforms tourism from a periodic economic boost into a sustainable development engine that consistently supports local prosperity while protecting the very assets that make destinations worth visiting. But how does that vision become a reality for destinations?
What are the strategies that will make a meaningful impact on flattening the seasonality curve? How can stakeholders collaborate to attract visitors outside the traditional peak season?
Now in its second year, the European Tourism Seasonality Summit will bring together stakeholders from across the Travel and Tourism industry to bring about actionable change. Because addressing tourism seasonality is not advantageous, it's essential for creating sustainable destination economies and communities. Secure your place today or register your interest and be the first to hear about the latest speaker and programme updates.
Why attend
Uncover new strategies
Learn cutting-edge techniques that can transform your approach to seasonality and discover how technology and AI can support your organisation's journey to sustainable tourism flows. You'll gain direct access to proven strategies from destinations that have successfully flattened their demand curves, unlocking significant revenue potential during traditional shoulder and off-season periods.
Form strategic partnerships
Tackling overtourism and ensuring a balanced distribution of tourism all year round is not the remit of one sector - collaboration is key to success. From coffee breaks and a networking lunch to the Routes Europe Welcome Reception, our event programme has been designed for your organisation to establish connections with industry peers that will continue long after the event concludes.
Hear directly from change makers
As one of the industry's most persistent challenges, seasonality requires stakeholders to take conversation and turn it into action. With tourism flows expected to double by 2030, The Tourism Seasonality Summit unites association leaders and industry influencers that will provide you with actionable insights that can be instantly implemented.
Previous Speakers
Previous Speakers
Adolfo Reyes
Head of Membership & Associates, WTTC
Javier Paredes
Head of Consulting, Airline IT, Sabre Airline Solutions
Ana Moniche Bermejo
Head of European projects and international networks, Turismo y Deporte de Andalucia
Antonio Martín-Machuca
Andalucia Tourism, Head of Cooperation Management
Emilio José Inés Villar
Head of International Tourism, The Data Appeal Company
Geoffrey Lipman
President, The SUNx Program
Stephanie Curtis-Raleigh
Event Organizer, Eco Resort Network
Steven Small
Director of Events, Routes
“In my 20 years of travel presenting and during the making of my recent three-part series for the BBC on the issues behind “over-tourism” I have met up with many tourist boards and destinations who are desperate to tackle seasonality. It is a challenge that I believe is front and centre of the drive towards greater sustainability and improving the welfare and livelihoods of local communities and smaller stakeholders in popular destinations. Summits like this gather key figures who can help shape solutions for a better way forward for the travel industry at a time when we are facing the doubling of tourist numbers in the next 10 to 15 years.”
Rajan Datar
Broadcaster
BBC
What can you expect to learn?
During this two-day conference, you will hear directly from industry leaders about the key drivers that will shape the future of tourism across Europe. Over eight hours of panel discussions, case studies and keynote presentations will inspire and inform sustainable growth plans. Topics that will be discussed include:
Europe’s New Tourism Era
Explore how seasonality fits into Europe’s post-pandemic tourism evolution. Understand the challenges and new opportunities for building a more resilient, balanced visitor economy.
Economic Pressures and Affordability Shifts
Understand the agile pricing and product diversification strategies that can be implemented to attract price-sensitive travellers and mitigate the impact of economic pressures across all seasons.
Seasonality Solutions from Beyond Europe
Through data-driven analysis and expert commentary, you'll explore how destinations across Asia-Pacific, the Americas, and emerging markets are successfully tackling seasonality through innovative strategies and bold initatives.
Managing Peaks with Purpose
Understand how to develop a customized toolkit that balances economic benefits with community wellbeing, transforms visitor concentration into strategic advantage, and creates more resilient destination models.
“I understand that seasonality shapes the travel demand, and understanding it helps us create sustainable, year-round tourism opportunities. This summit is key for sharing insights and strategies that can benefit destinations, businesses, and travellers.”
Andre Gomez
President
Algarve Tourism
Who should attend?
Tackling overtourism and ensuring a balanced distribution of tourism all year round is not the remit of one sector - collaboration is key to success.
| Destination Management Representatives | Play a central role in addressing seasonality by implementing campaigns, developing infrastructure, and engaging with stakeholders. |
| Hotel and Hospitality Leaders | Directly affected by seasonality, are key players in developing and executing year-round travel strategies. |
| Airline and Transport Stakeholders | Connectivity is critical for mitigating seasonality, and transport operators provide insights into route development and off-peak incentives. |
| Travel Technology Providers | Technology is pivotal in reshaping traveller behaviour, such as personalized off-peak recommendations and demand forecasting. |
| Tour Operators and Travel Agents | Designing packages and itineraries can influence travel patterns and promote lesser-known destinations |
| Policymakers and Local Government Officials | Policymakers can implement long-term strategies, incentives, and investments to manage seasonality effectively. |
| Sustainability Advocates | Bring a crucial perspective on balancing economic goals with environmental preservation. |
| Cultural and Community Leaders | Engaging local communities is essential to promoting authentic experiences and supporting the local economy year-round. |