Tourism Seasonality Summit 2026
Rimini, Italy • Palacongressi Rimini
• 17 – 18 May 2026
Tackling seasonality transforms tourism from a periodic economic boost into a sustainable development engine that consistently supports local prosperity while protecting the very assets that make destinations worth visiting. But how does that vision become a reality for destinations?
What are the strategies that will make a meaningful impact on flattening the seasonality curve? How can stakeholders collaborate to attract visitors outside the traditional peak season?
Now in its third year, the Tourism Seasonality Summit will bring together stakeholders from across the Travel and Tourism industry to bring about actionable change. Because addressing tourism seasonality is not advantageous, it's essential for creating sustainable destination economies and communities.
Why attend
Uncover new strategies
Gain direct access to proven strategies and cutting-edge techniques from organisations that have successfully flattened their demand curves, unlocking significant revenue potential during traditional shoulder and off-season periods.
Form strategic partnerships
Tackling overtourism and ensuring a balanced distribution of tourism all year round is not the remit of one sector - collaboration is key to success. Our event programme has been designed for you to establish connections that will continue long after the event concludes.
Hear directly from change makers
Seasonality requires stakeholders to take conversation and turn it into action. With tourism flows expected to double by 2030, the Summit unites association leaders and industry influencers that will provide you with actionable insights that can be instantly implemented.
Join the leaders shaping the future of the industry
Rajan Datar
Broadcaster, BBC
Alessandra Priante
President, Italian Government Tourist Board (ENIT SpA), Italy
Joseph Boschulte
President and CEO, The West Indian Company Limited (WICO)
Steven Small
Vice President, Events, Routes
Ged Brown
CEO, Low Season Traveller
Leslie Vella
President, Malta Tourism Authority- Tom Jenkins
CEO, ETOA - Sudeep Ghai
Director Network Planning, TUI 
Emilio José Inés Villar
Head of International Tourism, The Data Appeal Company- Jochen Schnadt
CEO, FLY4 Airlines
“I have met with many organisations who are desperate to tackle seasonality. It is a challenge that I believe is front and centre of the drive towards greater sustainability and improving the welfare and livelihoods of local communities. Summits like this gather key figures who can help shape solutions for a better way forward for the travel industry .”
Rajan Datar
Broadcaster
BBC
What can you expect to learn?
During this two-day conference, you will hear directly from industry leaders about the key drivers that will shape the future of tourism across Europe. Over eight hours of panel discussions, case studies and keynote presentations will inspire and inform sustainable growth plans.
Europe’s New Tourism Era
Explore how seasonality fits into Europe’s post-pandemic tourism evolution. Understand the challenges and new opportunities for building a more resilient, balanced visitor economy.
Economic Pressures and Affordability Shifts
Understand the agile pricing and product diversification strategies that can be implemented to attract price-sensitive travellers and mitigate the impact of economic pressures.
Seasonality Solutions from Beyond Europe
Explore how destinations across Asia-Pacific, the Americas, and emerging markets are successfully tackling seasonality through innovative strategies and bold initatives.
Managing Peaks with Purpose
Develop a customised toolkit that balances economic benefits with community wellbeing, transforms visitor concentration into strategic advantage, and creates more resilient destination models.
Who will be in attendance?
Who will benefit from attending?
Tackling overtourism and ensuring a balanced distribution of tourism all year round is not the remit of one sector - collaboration is key to success.
| Destination Management Representatives | Play a central role in addressing seasonality by implementing campaigns, developing infrastructure, and engaging with stakeholders. |
| Hotel and Hospitality Leaders | Directly affected by seasonality, are key players in developing and executing year-round travel strategies. |
| Airline and Transport Stakeholders | Connectivity is critical for mitigating seasonality, and transport operators provide insights into route development and off-peak incentives. |
| Travel Technology Providers | Technology is pivotal in reshaping traveller behaviour, such as personalized off-peak recommendations and demand forecasting. |
| Tour Operators and Travel Agents | Designing packages and itineraries can influence travel patterns and promote lesser-known destinations |
| Policymakers and Local Government Officials | Policymakers can implement long-term strategies, incentives, and investments to manage seasonality effectively. |
| Sustainability Advocates | Bring a crucial perspective on balancing economic goals with environmental preservation. |
| Cultural and Community Leaders | Engaging local communities is essential to promoting authentic experiences and supporting the local economy year-round. |
Turning insights into action
Day 1 - Vision & Strategy
Build the foundation for resilient tourism through strategic diagloue and expert insights.
Day 2 - Action & Innovation
From strategy to implementation with hands-on workshops and collaboartive action plannning.
Partners and Supporters
