Routes World 2024

Bringing together the global route development community

Kingdom of Bahrain
6 – 8 October 2024

Tourism Seasonality Summit

Set against a backdrop of a growing global population and an increase in the global middle class of an additional 1 billion by 2030, the number of international visitor arrivals could potentially double from 2019 levels of 1.4 billion over the next decade.

In response to these dynamics, the World Travel and Tourism Council's 2024 Economic Impact Report projects that the travel and tourism sector will generate over 12.2% of global employment. The inaugural Tourism Seasonality Summit is set to take place on October 8, bringing together thought-leaders from destinations, airports and airlines to explore innovative solutions for sustainable growth beyond peak tourist seasons.

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Low Season

Tuesday, 8 October 2024

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    Welcome from Organisers and Sponsor

    Destinations in all continents had already been struggling to balance the huge increases in visitor arrivals against the needs of the local community and in many cases, the word “overtourism” was being used to describe seemingly unrestricted growth. 
    Increasingly, the question for airports, airlines, tourism destinations and hotels is - How do you grow, when, for the most visited months of the year, you are at capacity if not beyond your capacity? The World Tourism Seasonality Summit seeks to address these increasingly pressing concerns.

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    Opening Keynote: The Future of Global Tourism and Seasonality Trends

    A prominent figure in the travel industry sets the stage by discussing the projected growth in global tourism arrivals and the increasing importance of managing seasonality for a sustainable future.

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    Panel Discussion: Understanding the Challenges and Opportunities of Seasonality

    Explore seasonality's economic, environmental, and social impacts on destinations, airports, and airlines.

    • Cyclical fluctuations in tourism demand and their impact on revenue and employment.
    • Infrastructure challenges posed by peak season surges and off-season lulls.
    • Overcrowding and environmental strain in popular destinations during peak seasons.
    • Identifying opportunities to extend tourist seasons and attract diverse visitor segments.
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    Networking Coffee Break

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    Panel Discussion: Collaborative Strategies for a Balanced Season

    Explore how tourism authorities, airports, and airlines can collaborate to develop and implement effective seasonality mitigation strategies.

    • Joint marketing campaigns promoting low-season travel and alternative destinations.
    • Flexible pricing structures that incentivize travel during shoulder and off-season periods.
    • Infrastructure development and service optimization to handle fluctuating visitor flows.
    • Collaborative initiatives to promote responsible tourism and disperse visitor concentration.
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    Keynote: Innovative Strategies to Flatten the Seasonality Curve

    Explore how new technologies can be leveraged to manage tourism flows and enhance the visitor experience throughout the year.

    • The role of data analytics in understanding visitor behaviour and predicting demand fluctuations.
    • Utilizing smart technologies to optimize resource allocation and manage capacity.
    • Harnessing digital marketing tools to target specific visitor segments with personalized offers for low-season travel.
    • Developing innovative tourism products and experiences to cater to different interests across seasons.
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    Networking Lunch

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    Panel Discussion: Enhancing Air Connectivity to Support Year-Round Tourism

    Which comes first, enhanced air connectivity to support year-round tourism or year-round tourism products to support increased air connectivity?

    • Developing air routes that support low-season travel
    • Incentivizing airlines to maintain off-peak flights
    • Role of regional airports in enhancing connectivity
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    Closing Remarks

* Please note like all events, the programme is subject to change.