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Airports' Communication Skills Awarded at This Year's OAG Routes Airport Marketing Awards
Posted 20/10/2008 - Viewed 5172 time(s)
Kuala Lumpur, 14 October 2008
Routes and OAG (Official Airline Guide) celebrated the accomplishments of the global aviation industry last night, when they announced the winners of the OAG Routes Airport Marketing Awards at the prestigious gala dinner of The 14th World Route Development Forum. More than 2,000 delegates from the industry joined the celebrations that took place in the beautiful Titiwangsa Lake Garden in Kuala Lumpur, Malaysia.
During the event trophies were received by Bahrain International Airport, which was voted best in the ‘Middle East & CIS' category and Gold Coast Airport, which won the 'Asia Pacific' category. John C. Munro Hamilton International Airport picked up an award for best airport in the ‘Americas', while Jomo Kenyatta International Airport was also crowned best of its kind in ‘Africa'. In the ‘Europe' category, two winners were chosen: Athens International Airport and Brussels Airport.
"The Airport Marketing Awards are highly prized by airports, because they are voted for by their industry partners - the airline network planning community," said Alan Glass, President and CEO of OAG, who presented the awards. "OAG is delighted to sponsor the awards again this year, and I'd like to extend my personal congratulations to all the winners and those on the shortlist for their achievements in marketing their services to airlines."
The ORBIS Award for Corporate Social Responsibility went to GMR Group for enhancing the quality of life in the communities most closely affected by the building of the new airport in Hyderabad. Aspects of the project were the launch of a Mobile Medicare Unit providing free services to elderly residents and school children and a nutrition centre advising pregnant and lactating women.
Malaysia Airports won the Host Achievement Award for their pioneering route development work. By leading the way in building the airport-airline relationship in Asia, Malaysia Airports has been instrumental in facilitating route development within the region.
Voting for the OAG Routes Awards started in early September and was open for one month. During this period airlines nominated their preferred airports using criteria such as the airport's market research activities and marketing communications activities. The shortlisted airports then had to submit a case study to support their nominations to a panel of industry experts, who chose the winners.
For the first time in 12 years the awards ceremony saw categories based on geographical regions rather than airport size. These categories were introduced to give all airports within each region the chance to be considered and win an award purely based on their marketing activities and their offer to airlines.