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Inaugural Routes Tourism Mediterranean Highlights Vital Interdependence of Tourism and Aviation Communities

Posted 01/03/2011 - Viewed 5495 time(s)

Manchester, England, 23 February 2011

The inaugural Routes Tourism Mediterranean welcomed nearly 300 tourism and aviation professionals from the 13th to the 15th of February.

The first day of the event saw Destination Briefings from Denis Ivosevic, Managing Director of Istria Regional Tourist Board, Croatia, Christos Petreas, Special Advisor to the Deputy Minister for Tourism, Hellenic Ministry of Tourism, Greece, and Levent Demirel, Deputy Director General Promotion, from the Turkish Ministry of Tourism and Culture.

These briefings provided the ideal platform for Ministries of Tourism not only to promote their location to the route development decision-makers of the region, but also to discuss their hopes and ambitions for the tourism industry within their country and indeed worldwide.

As well as the Destination Briefings and, of course, the one-to-one meetings for which Routes has become so renowned, ICF Airports, the event hosts, provided delegates with an array of authentic Turkish experiences. From the ‘Fire of Anatolia’, a dance and music ensemble with over 60 performers, to the tours of Aspendos and Perge, ancient cities with impressive architecture remaining from their historical pasts, Routes Tourism Mediterranean certainly had the ‘wow factor’.
The Gala Dinner showcased the more contemporary side of Turkish culture, with food and dancing going on late into the night. These informal networking opportunities are vital to the overall experience of delegates, as noted by Christian Schneider, Head of Network Management at Lufthansa Italia when he said that "As well as the opportunity to chat informally to key targets of ours, the Gala Dinner
provided the ideal platform through which to unwind after a successful day of meetings; we are confident of a prosperous outcome to our time at Routes Tourism Mediterranean".

It is clear that the aviation industry has been very active in Turkey recently, with news from various carriers that they will be expanding their operations in the country. Lufthansa Italia confirmed that it now has the opportunity to evaluate Turkey more seriously following their receipt of an Italian AOC. SmartWings had hoped to be able to announce the introduction of additional scheduled services to Antalya, to start in May, though they are waiting for official authorisation from the Turkish authorities before they can do this. Amir Fanaeian, from Eli Gasht, the leading tour operator in Iran, confirmed that, as a result of his meetings at Routes Tourism Mediterranean, they “will be trying to design a new package for Alanya”; he continued, saying that “Routes is a good place to meet your colleagues and proved fruitful for us”. Paxport, the leading supplier of passenger management solutions for the leisure travel industry, have announced that, following recent discussions concluded at Routes Tourism Mediterranean, they will be extending and expanding their agreement with Sky Airlines to manage its passenger data and sell ancillary flight products on all its charter flights throughout Scandinavia and the UK.

As the curtain comes down on this, the first ever Routes Tourism, the stage has been set for further developments. It is expected that there will be numerous announcements of new destination packages and routes over the coming months.

For further details on this, or any of the other Routes events, please go to

- Ends -

Notes to Editors

About Routes

  • World Routes – The World Route Development Forum – is the world renowned annual airline and airport networking event. It facilitates and encourages the role of airports in the development of air services through organising global and region specific airline/airport networking forums.
  • This year’s World Routes is taking place in Berlin, Germany, 2nd – 4th October 2011. Routes Regional events include Routes Americas, Routes Asia, Routes Europe, Routes Africa and Routes CIS. Routes was founded in 1995 as part of the Manchester UK-based ASM Ltd., a consultancy specialising in the field of route development for airports.
  • Both companies, and, were acquired by UBM Aviation in August 2010. UBM Aviation specialises in the supply of data and information products, market intelligence, news and events related to the global aviation industry. More information can be found at
  • In April 2007, Routes won the prestigious Queen’s Award for Enterprise: International Trade 2007. The award, for outstanding business performance and commercial success, recognised Routes’ sustained contribution to aviation route development through its innovative Regional and World Route Development Forums.

For further press information please contact:
Freddie Harrison
PR Executive
T: +44 (0) 161 234 2711

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