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ASM Global Route Development

  • Type: Consultant

ASM launches new North American division

The world's leading air route development consultancy takes major strides across the Atlantic

ASM, the leading air route development consultancy based in the UK, has expanded its operations to include a North American division.

Airport Strategy & Marketing (ASM) has supported airports, airlines, tourism authorities and governments in the development of new routes since 1993. ASM’s consultancy services provide clients with the strategic guidance to expand their route networks and increase passenger numbers. In addition, ASM provides traffic forecasting and data analytics and an extensive range of route development training courses. ASM was the creator of the Routes events, and sits alongside Routes within the Aviation division of UBM Plc.

Two US-based consultants, Ilona Cambron and Martin Kammerman, have been recruited to provide route development services for the North American market.

Ilona Cambron brings 11 years of experience working with airports and airlines in North America, Europe, the Middle East, and Asia. In her last role at a US-based consulting group, she was responsible for developing new domestic US and international route pairs. Previously she was responsible for air service development and marketing at four airports, including Russia’s third largest, as part of the biggest airport management corporation in Russia.

Martin Kammerman has a wealth of airline experience having worked for United Airlines, US Airways and Continental Airlines for 25 years. At United Airlines Martin was responsible for all phases of domestic new market planning, competitive analysis and strategy, as well as the coordination and implementation of new routes. In recent time Martin was a Director of Air Service Development and Strategy at Sixel Consulting Group.

The recruitment of Martin and Ilona is a significant move for ASM, marking the consultancy’s first steps into the US. The recruitment of more consultants is underway as ASM plan to rapidly expand its presence in North America. The new team will work alongside existing members of the UBM/Routes team in the US, Paul Hibbert and David Appleby, as they grow the client base over the coming weeks.

ASM’s Managing Director, David Stroud, said: “I’m very excited that ASM is launching in the largest aviation market in the world. We plan to grow and expand our footprint in this key territory alongside our existing global operations.

 “I am looking forward to working with Ilona and Martin to build our business so that we achieve our ambition of becoming the leading route development consultancy within the US and North America.”

“The ASM brand has long been respected worldwide in the airport consulting industry," said Ilona Cambron. “Increasing ASM's depth in the American and Canadian market makes great sense for the company and customers alike.

"With international nonstop service now within reach for a wider range of North American airports, due to new aircraft capabilities, ASM and their global offices are a perfect fit for markets wishing to ramp up their international air service development efforts."

Martin Kammerman said, “I am delighted to be joining ASM at the start of their expansion in the US. In addition to our existing international consulting operations, I am looking forward to being able to leverage the partner companies within UBM, in particular the Routes events. This is an exciting time to be part of ASM as we provide an integrated brand solution to the North American market.”

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