5 proven strategies to maximise views on your Routes 360 profile
Did you know? Over 87% of Routes 360 members agree that the platform has contributed to success in increasing brand presence.
Whether you’re new to Routes 360 or a longstanding member, watching your profile views climb means your organisation is connecting with qualified route development professionals who matter to your business.
To support your objectives, the Routes 360 team have compiled our proven top tips to enhance your profile views and success on the platform.
1. Maintain consistency
Regular content updates ensure your organisation appears across multiple high-visibility touchpoints on Routesonline—including the homepage, Routes 360 members section, and news feeds. This multiplied exposure directly correlates with increased profile traffic.
Action steps:
- Identify which Content pages need refreshing this month
- Schedule regular news article uploads to maintain visibility
- Launch targeted email campaigns to engage priority organisations
2. Regularly review competitor activity
With over 400 Routes 360 member profiles, understanding how industry leaders leverage the platform provides valuable strategic insights. While each organisation's approach differs, analysing competitor activity reveals opportunities to differentiate your content strategy.
Consider setting a monthly calendar reminder to review profiles of both direct competitors and organisations whose digital presence you admire.
3. Amplify your news updates
Our data shows a strong correlation between sharing news articles and peaks in profile views. A simple upload can generate tens of thousands of views across the route development community.
Your content reaches further than you think:
- Routes 360 member news generated over 125,000 views in 2024
- Your news articles appear across multiple areas of Routesonline
- News content features in weekly round-ups on Aviationweek.com
- Articles reach 50,000+ aviation professionals through the Air Transport Digest
View our best practice guide for insights on optimising news content for maximum impact.
4. Strategically promote your Routes 360 profile
Think of your Routes 360 profile as a specialised microsite dedicated to enhancing your route development strategy. It provides decision-makers with everything they need to consider, analyse and action your offering in one centralised location—eliminating the friction of navigating through multiple corporate website sections.
Cross-promotion opportunities:
- Feature your Routes 360 profile link prominently on your corporate website
- Include profile links in social media campaigns
- Embed profile access in targeted email outreach
- Leverage the new messaging function in the Routes Meeting Request System to share your profile when connecting with delegates
5. Review your performance
Your Routes 360 Profile Analytics reveals powerful insights to leverage a data-driven strategy. By comparing performance across different timeframes, you can precisely measure ROI and refine your approach based on concrete results.
Key metrics to monitor:
- Page view trends and patterns
- Competitive ranking position changes
- Which organisations are viewing your profile and engagement levels
- Contribution and audience share performance
Take your Routes 360 presence to the next level
Our team are always on hand to support Routes 360 members achieve their objectives. If you would like more tailored insights to help increase your visibility on the platform, please don’t hesitate to reach out on routes360@informa.com.
Ready to accelerate your route development success?
Discover how Routes 360 can dramatically increase your industry exposure while streamlining your marketing efforts—book your personalised platform demo today.