Introduction to Jamaica Tourist Board
The Jamaica Tourist Board is charged with a mission of marketing the tourism product so that Jamaica remains the premier Caribbean tourism destination. To this end, we are positioning Jamaica as the most complete, unique and diverse warm weather destination in the world, which offers the best vacation value available.
Key areas of focus:
- Identify and define the needs of new and emerging consumer groups which present opportunities for the Jamaican tourist industry; track industry performance and compare it to international and regional trends.
- Communicate timely and useful...
This year’s edition of the event in Chicago will see the return of the Awards ceremony dedicated to recognising excellence in route development...
- British Airways to expand Caribbean footprint
- World Routes meeting request system now open
- Senior delegates confirm their attendance at World Routes 2018
- Jamaica targets new markets as part of sustainable tourism push