Introduction to Moroccan National Tourist Office (MNTO)
The MNTO is a public institution whose main mission is the promotion of Morocco. Open to its environment, it involves professionals and institutions in all its activities and develops a large PR and managerial capital with different market players: TO, travel agents, airlines, journalists. The MNTO has developed a real marketing expertise and a better understanding of the needs, expectations and purchase motivations of the final customer to establish efficient communication and commercial plans
Ten airports and five tourism authorities have been recognised by the airline network planning community for their outstanding marketing support.
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