Improve Routes events effectiveness with Routes 360

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Routes events are much-anticipated dates in the calendar, with industry suppliers aiming to forge meaningful connections, increase brand awareness, and secure new business opportunities. Alongside event attendance, Routes 360 members can utilise a wealth of valuable features and information, supporting their outreach effectiveness at a Routes event.  

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1. Sending bespoke email campaigns  

What if you could guarantee your marketing communications landed with your target organisations? Our data includes over 5,500 engaged airline, airport, and destination contacts, with the ability to segment based on Routes event attendance, region/country, and organisation type. Routes 360 members can promote their Routes event attendance and send a follow-up message to the connections they made.  

Every campaign sent receives a detailed report on performance, including which organisations have interacted with the email. How it works

2. Accessing privileged information and contacts  

There are over 400 profiles on Routes 360, with many containing valuable insights such as gated contacts, team structure, airline requirements, fleet information, airport facilities and route opportunities. Information sourcing works both ways on the platform, with 85% of airline users finding Routes 360 profiles valuable to their network planning strategy. Discover more

3. Unlimited news articles and exclusive editorial features

Share your organisation's news, initiatives, press releases, and product information with unlimited news posts. Every upload will feature on multiple touchpoints across the Routes website as well as in a weekly round-up on the Air Transport Digest, which is sent to over 50,000 aviation subscribers. Exclusive editorial features include Meet the Team, which is a great way to introduce your team prior to attending an event, and video interviews to discuss the importance and relevancy of your products and services within the route development community. 

In addition to the above, Routes 360 members have heightened exposure within the industry and access to insightful data to support outreach startegies through features such as a branded interactive profile, detailed membership reports, and dedicated user guides.

Ready to increase your market share across the route development community? If you see potential in leveraging any of these features for your success, book a Routes 360 demo today.  

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