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Asian Airports Rewarded At The Second Regional Heat Of The Routes Airport Marketing Awards

Posted 01/04/2009 - Viewed 2286 time(s)

Hyderabad, India, 31 March 2009

Last night, Routes announced the winners of the Asia Pacific region, when they celebrated the second regional heat of the internationally accredited Routes Airport Marketing Awards in Hyderabad, India. The awards were presented at the gala dinner of the 7th Routes Asia – the key networking event for the region’s air service development industry.

Accolades were awarded in five categories: the Indian Sub-Continent, China & North East Asia, the Middle East, South East Asia and Oceania. While Incheon scooped in the China & North East Asia category, Christchurch picked up an award for best airport in Oceania. Abu Dhabi, Kuala Lumpur and Hyderabad were also crowned best of their kind in their respective categories.

The overall winner for the entire Asia Pacific region is Christchurch, which will now be automatically entered into the shortlist for the World Airport Marketing Awards, to be held at World Routes in Beijing from the 13th to the 15th of September this year. There they will compete against winners from the other regional Routes events: Routes Americas (Dallas/Fortworth, as crowned in February this year), Routes Europe (Prague, 17th - 19th May) and Routes Africa (Marrakech, 7th - 9th June).

“Christchurch International Airport is honoured to receive this award and we thank all the airlines who voted for us,” said Gareth Owen, General Manager Marketing & Business Development. “We believe our collaborative tourism marketing and route development strategy has been a proven successful method that is now being recognised with this award.”

The Routes Airport Marketing Awards for the Asia Pacific region act as a regional heat to the World Airport Marketing Awards at this year’s World Routes in Beijing.  The awards are the most prestigious in the industry, as they are the only awards based purely on rewarding excellence in route development and nominated only by airlines.

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