Routes Americas 2017
The Routes Marketing Awards are highly regarded as the most prestigious awards in the industry as they are voted for and judged by the airline network planning community.
About the Routes Americas 2017 Marketing Awards
The Routes Americas 2017 Marketing Awards will take place at the Routes Americas Networking Evening. The evening will be hosted by Las Vegas Convention and Visitors Authority and McCarran International Airport. The Overall winner announced in Las Vegas will be automatically short-listed for the World Routes 2017 Marketing Awards.
“To be recognised by our airline partners for our efforts is a great endorsement of the hard work we put into maintaining healthy and positive relationships with those airlines that fly into the Bahamas and ensuring we provide support for sustainable development.”Fred Lounsberry
Chief Executive Officer, Nassau Paradise Island Promotion Board
Routes Americas 2017 Awards Schedule
|Voting opens||Monday 21 November 2016|
|Voting closes||Friday 16 December 2016|
|Companies shortlisted||Tuesday 20 December 2016|
|Deadline for submissions to be received by Routes||Friday 20 January 2017|
|Results announced at Routes Americas 2017 in Las Vegas||Wednesday 15 February 2017|
For further information about the Routes Marketing Awards please contact Catherine Makarandreou.
What are the Routes Marketing Awards?
The Routes Marketing Awards were created in 1997 to recognise excellence in airport marketing as voted by airlines. They provide the airline community with the chance to have their say as to which airport they think provides the best overall marketing services to them.
When do the Routes Americas Marketing Awards take place?
The Routes Americas Marketing Awards Ceremony will take place during the Networking Evening on Wednesday 15 February at Routes Americas in Las Vegas.
What is the voting process?
The airline network planning community place their votes on routesonline.com. The airlines are asked to mark their airports or destinations of choice (5 of each) in order of preference and these are then automatically scored by priority within our online system
What should I consider when voting?
Airlines should consider the airports and destinations whose marketing efforts, over the last 12 months have made a real impact on their future network development plans. This may include such things as; their market research activities; their marketing and communications activity, their business case presentations for new market opportunities; their joint communication campaigns with third parties and innovative use of technologies or techniques to support their airline by any airport.
What are the voting criteria?
Airlines are instrucyed to vote for the organization's that provide the best overall marketing services to them whether this relates to their particular relationship, effective results, provision of data and information or innovative techniques to establish new or maintain and develop existing routes.
What are the categories in the Routes Americas Marketing Awards?
Once voting is closed, airports are split into size category from under 4m passengers to airports larger than 20 million passengers in addition to the destination category.
Who is automatically shortlisted for the World Routes Marketing Awards?
All overall winners from the Regional Routes Marketing Awards will be automatically shortlisted for the World Routes Marketing Awards in Barcelona.