Tourism New Zealand logo

Tourism New Zealand

  • Type: Tourism Authority

About The Group

Tourism New Zealand is the organisation responsible for marketing New Zealand to the world as a tourist destination.

We are the oldest tourism marketing department in the world, with a team of around 150 staff in 13 offices across the globe.

Tourism New Zealand’s purpose is to enrich New Zealand by maximising the contribution of visitors. We deliver this by maximising the impact domestic and international visitors have across the four wellbeings of nature, society, culture and the economy.

Before COVID-19, tourism was New Zealand's largest export industry and delivered $40.9 billion to the country. Tourism made a significant positive impact on regional economies supporting employment by directly employing 8.4 percent (229,566 people) of the New Zealand workforce.

New Zealand’s enduring attraction as a tourist destination draws on:

Appeal
New Zealand is a country that offers something for everyone – with its diverse range of stunning landscapes and amazing activities, you can create a holiday full of adventure, a food and wine connoisseur’s dream trip, or a relaxing getaway from life’s hustle and bustle.

Accessibility
New Zealand’s main cities are serviced by international airports in Auckland, Wellington and Christchurch. Once here, visitors can easily travel around the country through a well-connected Domestic network served by two primary airlines, Air New Zealand and Jetstar, supported by smaller regional airlines. A variety of aircraft can be chartered, if required.

Reputation
New Zealand benefits from a positive international reputation and excellent tourism infrastructure. Our warm welcome and friendly hospitality is well-known. We’re regularly voted one of the world’s safest countries and one of the easiest places to do business.

Organisations Within The Group