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Tourism New Zealand

  • Type: Tourism Authority

Introduction to Tourism New Zealand

Tourism New Zealand is the organisation responsible for marketing New Zealand to the world as a tourist destination. The major tool we use to do this is the 100% Pure New Zealand marketing campaign, a campaign that has evolved over the past 20 years to make New Zealand one of the world's most well-respected and well known tourism brands.

We have a team of around 150 staff in 13 offices across the globe. We are the oldest tourism marketing department in the world.

To ensure tourism enriches our home and gives back more than it takes, we target visitors from 15 key markets who we know will stay longer,...

Organisations Within Tourism New Zealand

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Latest Tourism New Zealand News

Shortlists announced for Routes Asia 2018 Marketing Awards

Posted

The shortlists for the prestigious Routes Asia 2018 Marketing Awards have been revealed, with 22 airports and destinations recognised for their...

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Latest Tourism New Zealand News

Hong Kong Airlines flies into New Zealand

Posted

There has been a steady increase year-on-year in the number of Hong Kong and China travellers visiting New Zealand. According to official figures...

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Latest Updates from Tourism New Zealand