Elevating local gastronomy: strategically positioning Khanh Hoa's tourism brand on the global map
Beyond captivating visitors with stunning natural landscapes, Khanh Hoa is steadily turning culinary arts into a core language of cultural diplomacy. Starting from the first touchpoint at Cam Ranh International Terminal (CRTC), a promising journey of awakening the senses awaits global travelers.
Gastronomy has long transcended the boundaries of mere meals to become a primary driving force attracting over 80% of global tourists. Despite welcoming an impressive millions of international visitors annually, Khanh Hoa's tourism sector faces a critical challenge: aligning its culinary services with its true potential. The absence of high-end dining establishments and representatives in the prestigious Michelin Guide, compared to other major cities, is urging the province to rapidly innovate. The goal is to elevate its culinary essence into a national asset and a strategic competitive highlight.
To address this, a synchronized "revolution" in elevating the gastronomic experience is underway. Top-tier 5-star resorts are taking the lead by continuously inviting Michelin-starred chefs to perform, delivering pinnacle cross-cultural dining feasts to upskill their staff and reposition the destination's image. Furthermore, rustic coastal delicacies like deep-sea fish salad, squid hotpot, and fish noodle soup are being redefined and refined by culinary experts, ready to grace luxury banquet menus. The strategic planning of large-scale culinary spaces, notably the upcoming highlight at the Khanh Hoa Sea Festival 2026, promises to create explosive impacts, stimulate tourist spending, and extensively promote the local culture.
The long-term vision for Khanh Hoa tourism is to systematically plan culinary streets and broadcast local flavors onto prestigious global rankings such as the Michelin Guide, Asia's 50 Best Restaurants, and Taste Atlas. Accompanying the strategy to transform Nha Trang - Khanh Hoa into an international culinary tourism "capital," Cam Ranh International Terminal (CRTC) continuously enhances its operational quality to perfect the chain of world-class service experiences. From the moment of landing to the final farewell, the Terminal is always ready to spread hospitality, unlocking a complete and unforgettable cultural and culinary discovery journey for every traveler.