Routes Asia 2016
The Routes Marketing Awards are highly regarded as the most prestigious awards in the industry as they are voted for and judged by the airline network planning community.
About the Routes Asia 2016 Marketing Awards
The Routes Asia 2016 Marketing Awards will take place at the Routes Asia Networking Evening. The evening will be hosted by Philippine Department of Tourism. The Overall winner announced in Manila will be automatically short-listed for the World Routes 2016 Marketing Awards.
“It’s a fantastic honour to collect the Best Destination Marketing and Best Overall Marketing awards tonight on behalf of everyone behind 'team Australia' - recognition of the work of Australia's airports, our State and Territory tourism colleagues and Tourism Australia. ”Tim Jones
Regional General Manager Asia and Strategic Partnerships for Tourism Australia
Overall Winner of the Routes Asia 2015 Marketing Awards
Routes Asia 2016 Awards Schedule
|Voting opens||Monday 30 November 2015|
|Voting closes||Thursday 31 December 2015|
|Companies shortlisted||Tuesday 5 January 2016|
|Deadline for submissions to be received by Routes||Friday 12 February 2016|
|Results announced at Routes Americas 2016 in Manila||Monday 7 March 2016|
For further information about the Routes Marketing Awards please contact Thomas Atkinson.
What are the Routes Marketing Awards?
The Routes Marketing Awards were created in 1997 to recognise excellence in airport marketing as voted by airlines. They provide the airline community with the chance to have their say as to which airport they think provides the best overall marketing services to them.
When do the Routes Asia Marketing Awards take place?
The Routes Asia Marketing Awards Ceremony will take place during the Networking Evening on Monday 7 March in Manila.
What is the voting process?
The airline network planning community place their votes on routesonline.com. The airlines are asked to mark their airports or destinations of choice (5 of each) in order of preference and these are then automatically scored by priority within our online system
What should I consider when voting?
Airlines should consider the airports and destinations whose marketing efforts, over the last 12 months have made a real impact on their future network development plans. This may include such things as; their market research activities; their marketing and communications activity, their business case presentations for new market opportunities; their joint communication campaigns with third parties and innovative use of technologies or techniques to support their airline by any airport.
What are the voting criteria?
Airlines are instructed to vote for the organisation's that provide the best overall marketing services to them whether this relates to their particular relationship, effective results, provision of data and information or innovative techniques to establish new or maintain and develop existing routes.
What are the categories in the Routes Asia Marketing Awards?
Once voting is closed, airports are split into size category from under 4m passengers to airports larger than 20 million passengers in addition to the destination category.
Who is automatically shortlisted for the World Routes Marketing Awards?
All overall winners from the Regional Routes Marketing Awards will be automatically shortlisted for the World Routes Marketing Awards in Chengdu.