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The International Air Route Development Association (IARDA) Holds Inaugural Meeting at Routes

Posted 20/10/2008 - Viewed 6249 time(s)

Kuala Lumpur, 12 October 2008

Today the International Air Route Development Association (IARDA) concluded its inaugural Annual General Meeting under the leadership of William Wren. It is the first association focused on air route development, created by and for industry professionals, those who recognize air route development for what it is - the engine that drives the economy in every city, every country and every region around the world. The meeting was held at The 14th World Route Development Forum (Routes) in Kuala Lumpur, Malaysia.

In his opening remarks at the meeting, Wren stated: "We who are here for Routes, know the importance of what we do, but we don't always have a seat at the table or a voice in the discussion when it comes to the issues that impact the health and vibrancy of international, regional or local route development. This demands that we create IARDA and that the membership of the organization will be drawn from the global community of route and network planners, marketers and supporting specialists."

IARDA aims to represent the interests of the global air service community, to voice the industry's views and opinions by addressing the topics of local and global concern, as well as by proactively engaging in a constructive dialogue. The membership of this not-for profit organization will be drawn from the global community of route planners and route developers.

In addition to the Annual General Meetings, which are set to be co-located with Routes, the world's largest air transport event, IARDA will also hold meetings in association with the Routes Regional events in Asia, Europe, Africa and the Americas. "That way we will endeavor to address topics of both local and global concern and proactively engage in a constructive dialogue in a timely and effective manner," Wren explained.

The meeting featured presentations by Lee Lipton, Director, Network Strategic Planning for Southwest Airlines, who spoke about their fuel hedging policies that helped the company maintain profitability in the volatile environment and the impact of high energy costs on low-cost carrier business models. Also on the programme was Callum Thomas, Professor of Sustainable Aviation, Manchester Metropolitan University, who spoke on sustainable aviation issues in today's environmentally conscious landscape.

The first regional IARDA meeting will be held alongside next year's Routes Regional Americas in Cancun, Mexico on 15-17th February.

For more information on IARDA or to join this new association, please visit the official website at