Routes Americas 2016
The Routes Marketing Awards are highly regarded as the most prestigious awards in the industry as they are voted for and judged by the airline network planning community.
About the Routes Americas 2016 Marketing Awards
The Routes Americas 2016 Marketing Awards will take place at the Routes Americas Networking Evening. The evening will be hosted by Puerto Rico Tourism Company and their stakeholders. The Overall winner announced in San Juan will be automatically short-listed for the World Routes 2016 Marketing Awards.
“We are absolutely delighted about the win, but a little shocked to pick this up given we were up against other airports with such high business credentials. It means a lot to us to be recognised by our airline partners for what we have achieved and I would like to thank them all for showing support in our journey to turn Austin-Bergstrom International Airport into one of the nation's most successful airports.”Jamy Kazanoff
Assistant Director, Austin-Bergstrom International Airport
Overall Winner of the Routes Americas 2015 Marketing Awards
Routes Americas 2016 Awards Schedule
|Voting opens||Monday 9 November 2015|
|Voting closes||Friday 11 December 2015|
|Companies shortlisted||Tuesday 15 December 2015|
|Deadline for submissions to be received by Routes||Friday 22 January 2016|
|Results announced at Routes Americas 2016 in San Juan||Thursday 18 February 2016|
For further information about the Routes Marketing Awards please contact Catherine Makrandreou.
What are the Routes Marketing Awards?
The Routes Marketing Awards were created in 1997 to recognise excellence in airport marketing as voted by airlines. They provide the airline community with the chance to have their say as to which airport they think provides the best overall marketing services to them.
When do the Routes Americas Marketing Awards take place?
The Routes Americas Marketing Awards Ceremony will take place during the Networking Evening on Thursday 18 February at Routes Americas in San Juan.
What is the voting process?
The airline network planning community place their votes on routesonline.com. The airlines are asked to mark their airports or destinations of choice (5 of each) in order of preference and these are then automatically scored by priority within our online system
What should I consider when voting?
Airlines should consider the airports and destinations whose marketing efforts, over the last 12 months have made a real impact on their future network development plans. This may include such things as; their market research activities; their marketing and communications activity, their business case presentations for new market opportunities; their joint communication campaigns with third parties and innovative use of technologies or techniques to support their airline by any airport.
What are the voting criteria?
Airlines are instrucyed to vote for the organization's that provide the best overall marketing services to them whether this relates to their particular relationship, effective results, provision of data and information or innovative techniques to establish new or maintain and develop existing routes.
What are the categories in the Routes Americas Marketing Awards?
Once voting is closed, airports are split into size category from under 4m passengers to airports larger than 20 million passengers in addition to the destination category.
Who is automatically shortlisted for the World Routes Marketing Awards?
All overall winners from the Regional Routes Marketing Awards will be automatically shortlisted for the World Routes Marketing Awards in Chengdu.