Routes World 2025

Hong Kong
• 24 – 26 September 2025

Uniting the global route development community

Routes World 2025 will bring together airline, airport, and destination decision-makers in Hong Kong to define the world’s route networks.

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Conference Programme Speakers

Ronald Lam

CEO, Cathay Group

Ronald Lam is the Cathay Group’s Chief Executive Officer, leading the overall business direction of the Group. He is also the Chair of the Group’s wholly owned low-cost subsidiary, HK Express.

Prior to his appointment as CEO in January 2023, Ronald was Cathay Chief Customer and Commercial Officer. He has also previously held the position of Cathay Director Commercial and Cargo, Chief Executive Officer of HK Express, and Chief Executive Officer Hong Kong of HAECO (Hong Kong Aircraft Engineering Company Limited), a wholly owned subsidiary of Swire Pacific Limited.

Ronald joined the Cathay Group as a Management Trainee in 1996 and has worked in a number of managerial positions in Hong Kong and overseas. His postings include Country Manager Sri Lanka & Maldives (based in Colombo), Manager Cargo Sales & Marketing, General Manager Sales & Distribution and General Manager Information Management.

Ronald graduated with a Bachelor & Master of Arts, Major in Computer Science with First Class Honours from the University of Cambridge in 1994. He completed the INSEAD Advanced Management Course in 2009 and Stanford University’s Executive Programme in 2015.

Ronald is a Director of John Swire & Sons (H.K.) Limited. He was appointed as a member of the Tourism Strategy Committee under the Culture, Sports and Tourism Bureau of the Hong Kong SAR Government in January 2024, tasked with promoting the long-term and sustainable development of Hong Kong's tourism industry.

Participating Talks and Sessions

Lavinia Lau

Chief Customer and Commercial Officer, Cathay Group

Lavinia Lau is the Cathay Group’s Chief Customer and Commercial Officer, and is responsible for three lines of business within the Group – Premium Travel (i.e. Cathay Pacific), Cargo and Lifestyle. She is also an Executive Director on the Board of Cathay Pacific. Prior to her current roles, Lavinia was Cathay Pacific Director Customer Travel. She has also previously held the position of Cathay Pacific Director Commercial. Lavinia started her career as a Swire Group Management Trainee and joined Cathay Pacific in 1999. Since then, she has held various managerial positions on the commercial side of the airline, including Revenue Management, Sales and Distribution, Planning, e-Business, Alliance, and Loyalty. Lavinia is Chair of the Board of Airline Representatives in Hong Kong (BAR) and Board member of the Hong Kong Tourism Board (HKTB).

Participating Talks and Sessions

Fred Lam

Chairman, Airport Authority Hong Kong (AAHK)

Appointed Chairman of the Board in June 2024. Member of the World Governing Board of Airports Council International (ACI) and Second Vice President of the ACI Asia-Pacific & Middle East Regional Board. Member of the HKSAR Government’s Lantau Development Advisory Committee. Member of The University of Hong Kong Council. Member of the Hong Kong–United States Business Council. Independent Non-executive Director of Wing Tai Properties Limited. He was the Chief Executive Officer of Airport Authority Hong Kong from October 2014 to May 2024. Former Executive Director of the Hong Kong Trade Development Council. In 2007, Mr Lam was named “Director of the Year” by the Hong Kong Institute of Directors in the category of statutory and non-profit-distributing organisations. In 2011, he was given the Peace through Commerce Medal from the United States Government in recognition of his leadership role in boosting US exports to, and through, Hong Kong. In 2019, he was elected a Chartered Fellow of the Chartered Institute of Logistics and Transport and received the Executive Award in the DHL/ SCMP Hong Kong Business Awards.

Participating Talks and Sessions

Luís Rodrigues

Chief Executive Officer, TAP Air Portugal

Luís Rodrigues is Chairman of the Board of Directors and CEO of TAP Air Portugal since April 2023.

He holds a degree in Economics and a MBA from Faculdade de Economia da Universidade Nova de Lisboa (Nova SBE), in 2003 he took the Advanced Management Program at Harvard Business School and enrolled in the PhD in 2019, in Political Science, at the Instituto Superior de Ciências Sociais e Políticas da Universidade de Lisboa (suspended for professional reasons).

Between 2003 and 2008, he was the marketing director of Portugal Telecom, having also been CEO of Fischer, between August 2008 and June 2009. Between June 2009 and December 2014 he was executive director at the holding company TAP SGPS and TAP S.A, having led the management of outstations in more than 90 destinations. He created and implemented a global cost reduction programme for the Company, and took over as CFO in April 2014. He was also Chairman of the Board of Directors of TAP Manutenção e Engenharia Brasil and executive director of SPdH - Serviços Portugueses de Handling, S.A.

Between 2015 and 2019 he was President of the Executive Committee of Nova School of Business & Economics, Nova Forum.

He also presided over SATA, the Azores Airline, from the end of 2019 to April 2023.

Participating Talks and Sessions

Mike Szücs

CEO, Cebu Pacific

Mike started his airline career as a pilot with British Airways in 1990 flying Boeing 737, 757, 767 and Airbus A320 aircraft. He moved into management within British Airways in 1996 and by the year 2000, at the age of 34, was appointed as Chief Pilot of their Gatwick operations. In 2001, Mike moved into the commercial side of British Airways as General Manager World Sales.
By late 2003 Mike had moved to EasyJet as Operations Director responsible for all maintenance, pilots, cabin crew, airport operations, safety and security. Latterly, in 2005 Mike became Chief Operating Officer.

In 2006 Mike took the helm of his first airline, as the CEO of then start-up LCC VivaAerobus in Mexico. After three years, on very little cash investment, the company was thriving with healthy profit margins having weathered, amongst other things, fuel price shocks, excessive over-capacity, swine flu, and peso depreciation.

Since 2009 Mike has taken on a breadth of CEO challenges: trying to rescue a massively distressed airline in Europe (Spanair), successfully starting another Latin American LCC (VivaColombia) and leading the efforts to establish a new LCC for Qatar Airways in Saudi Arabia (Al Maha).

Having seen many other parts of the world, Mike was delighted to come to Asia in February 2016, taking the helm at Cebu Pacific Air.

Mike has five children, three of whom are “grown-up” and live in Australia, England and United States respectively. His other two children, both young girls (5 years and 3 years old) live with him and his wife Vida in Manila.

He is a graduate of the University of Manchester with a First Class Honours Degree in Aeronautical Engineering.

Participating Talks and Sessions

Christoph Schnellmann

CEO, Noida International Airport

Christoph Schnellmann holds the position of Chief Executive Officer at Yamuna International Airport Private Limited (YIAPL), the subsidiary of Zurich Airport International incorporated to design, build and operate Noida International Airport (NIA).

Christoph has a broad experience of managing airports and airport services across international markets. He has a track record of setting new standards for quality, safety, and efficiency of airport operations, improving business units’ financial performance and driving corporate transformations.

Christoph has been associated with Zurich Airport since 2007, when he was involved in the opening of Bangalore International Airport, India’s first PPP greenfield airport. In 2013-2015 he served Zurich Airport International on assignment in Kazakhstan, as COO of the Airport Management Group.

Prior to joining NIA, Christoph worked for Swissport International, the world’s largest provider of ground handling and cargo handling services, with responsibility for the group’s operations at over 100 airports in the EMEA region.

Christoph has worked and travelled across Latin America and the EMEA region. He holds a master’s degree in Philosophy from the University of Zurich.

Participating Talks and Sessions

Jonathan Song

Chief Commercial Officer, Plaza Premium Group

Jonathan Song, the Chief Commercial Officer at Plaza Premium Group (PPG), spearheads the company's commercial and development strategy, focusing on global expansion, strategic partnerships, mergers and acquisitions, and diversification to enhance the financial performance and competitive edge of its airport hospitality assets worldwide. He oversees teams across various functions such as commercial, sales, business development, loyalty, and analytics, driving strategic initiatives across all business segments.

Jonathan's passion for aviation, travel, and hospitality fuels his drive for innovation and tackling new challenges. With over a decade dedicated to PPG, his role as Global Director of Business Development saw him expanding PPG's global presence to be in over 600 international and domestic airports across 150 countries. This growth included airport hospitality services such as lounges, in-terminal hotels, airport concierge services, dining concepts and a loyalty program. Jonathan has played a pivotal role in PPG's digital transformation for seamless airport hospitality worldwide and is instrumental in tender processes, negotiations, and fostering key partnerships. 

As part of the second generation, he has worked alongside his father, Mr. Song Hoi See, Founder and CEO of PPG, since his youth, contributing to the company's growth. Jonathan is an active member of the Malaysian Chamber of Commerce and is a strong supporter of programs like the ‘EY Global Next Generation,’ which aims to develop the future business leaders of tomorrow.

Participating Talks and Sessions

Mayur (Mac) Patel

Head of Asia, OAG Aviation

Mr. Mayur (Mac) Patel is Head of Asia at OAG Aviation, based in Singapore.

OAG is the leading data platform for the global travel industry, powering the growth and innovation of the air travel ecosystem. It has the world's largest network of flight information.

Mr. Patel is responsible for business development and leading the sales organisation in Japan and Asia Pacific for OAG Aviation to provide cutting-edge data services to the biggest global brands, airports, airlines, travel operators, and fast-growing start-ups to design the best services available today, and the finest innovations of tomorrow.

Prior to joining OAG, he was with Amadeus and IATA overseeing sales of Travel Intelligence solutions and services in the Asia Pacific and Middle East regions. In addition, he has extensive airline experience having worked for Qantas Airways, Air New Zealand, and Ansett Australia based in Sydney, Australia.

He serves on the Executive Board of the Pacific Asia Travel Association. In addition, he is an Industry Advisory Committee Member of the Hong Kong University (HKU) SPACE and Swinburne University of Technology.

He holds a Bachelor of Business (tourism management major) from the University of Technology, Sydney, Australia.

Participating Talks and Sessions

Daniel Galhardo Gomes

Strategic Marketing Director, Embraer S.A

Daniel is the Strategic Marketing Director at Embraer Commercial Aviation, responsible for Market Strategy, Product Strategy, Market Intelligence, Strategic Planning, and Sustainability Strategies.

Daniel has been working at Embraer for over 18 years. He began as an Engineer Trainee in the Product Development Department. Later, he held positions as a Customer Support Engineer and Product Strategy Engineer, contributing to the E-Jet E2 product requirements and leading conceptual design projects for Commercial Aviation. As the Strategic Marketing Director, Daniel leads the team responsible for developing strategic plans, market forecasts, future product roadmaps, market intelligence reports, and sustainable roadmap solutions. He has spoken at more than 20 events in the past six years.

Daniel holds a master’s degree in Aeronautical Engineering from Instituto Tecnológico de Aeronáutica – ITA.

Daniel lives in São José dos Campos, Brazil.

Participating Talks and Sessions

Gianluca Armando

APAC Director, Enterprise Business Development, Expedia Group Advertising

Gianluca Armando is the APAC Director for the Enterprise Business Development team at Expedia Group Advertising, the global advertising organization of Expedia Group. With nearly 20 years of experience in digital media, travel marketing, and strategic partnerships, Gianluca leads commercial strategy and partner engagement across the Asia-Pacific region, helping brands drive impact through data-led, performance-driven campaigns.

Currently based in Singapore, Gianluca brings a truly global perspective to his work, having held leadership roles in Italy, Spain, Australia, the UK, and now Southeast Asia. His international background gives him a deep understanding of both regional nuances and global travel trends, allowing him to support partners in creating meaningful, high-performing campaigns.

He is a passionate advocate for innovation in travel advertising and regularly contributes to thought leadership on topics including media strategy, evolving traveler behavior, and digital transformation in the travel industry.

Participating Talks and Sessions

Shinji Nishio

Senior Director, Airline Corporate Strategy Department, Japan Airlines

Mr Shinji Nishio joined Japan Airlines (JAL) in 2004, in passenger handling with ground staff at Osaka Kansai Airport. In 2016 he became responsible for JAL’s international route network planning. In 2020, he oversaw the corporate planning for JAL Group’s Okinawa based company, Japan Transocean Air (JTA).

Since 2022, he has been responsible for JAL’s corporate strategy.

Participating Talks and Sessions

Alexandre Lefèvre

Vice President – Scheduling & Network Planning North America, Air Canada

Participating Talks and Sessions

Remon Essers-Aliende Moscoso

Manager Network Planning, Transavia

Remon Essers Aliende-Moscoso is Manager, Network Planning at Transavia (Air France–KLM Group), shaping the airline’s long-term network, fleet, and route strategy.

With a career spanning air traffic control in the Netherlands and Hong Kong, corporate finance, and aviation strategy, he combines operational expertise with commercial insight to deliver growth and innovative planning solutions.

Participating Talks and Sessions

Michael Moriarty

Managing Director, Hong Kong Disneyland Resort

As managing director of Hong Kong Disneyland Resort (HKDL), Michael Moriarty is responsible for the overall management of the theme park and its three resort hotels, creating magical memories for guests from all over the world, while driving strategies that deliver business growth. 

Following the successful launch of World of Frozen in 2023, most recently, he led the team to launch HKDL’s 20th Anniversary celebration, The Most Magical Party of All!, a year-long celebration with unparalleled joy and enchantment. HKDL has a solid pipeline for future growth with current expansion plans that include more Marvel-themed experiences and and a brand-new Pixar entertainment offering. 

A Hong Kong resident since 2006, Michael is actively involved in the local business community. He and his family are active volunteers with local NGOs.

Participating Talks and Sessions

Kenny Jacobs

CEO, DAA

Kenny joined daa as Chief Executive Officer on January 9, 2023. Prior to joining daa, he gained extensive international experience in marketing, commercial and operations in large consumer-serving businesses in Ireland, the UK and Germany. He spent over six years at Ryanair as Chief Marketing Officer, where he led digital, customer service, marketing and communications.

During his career, he has gained valuable international experience working for major companies, including Procter and Gamble, Accenture, Metro Group GmbH, Moneysupermarket Group, Tesco as well as Ryanair. Kenny graduated from University College Cork with a Bachelor of Commerce (Marketing and IT) first class honours degree in 1997. He has also completed a Management Development Programme at INSEAD, France.

Participating Talks and Sessions

Sylvie Van den Eynde

Chief Passenger Aviation Officer, Brussels Airport

Sylvie Van den Eynde is Chief Passenger Aviation Officer at Brussels Airport Company and a member of the Executive Committee. She joined in 2019 as Chief HR & Corporate Affairs Officer before stepping into her current role in January 2025 to lead passenger-focused strategy and airline market development.

With over 25 years of experience spanning finance, HR, retail and FMCG, Sylvie has held senior leadership roles at Nestlé, Danone and Delhaize. Known for her strategic vision, customer focus and stakeholder management skills, Sylvie now drives initiatives to enhance the passenger experience, to strengthen partnerships with airlines, to improve commercial performance and to expand Brussels Airport’s network of destinations.

Participating Talks and Sessions

Joseph Boschulte

Commissioner, US Virgin Islands Department of Tourism

Joseph Boschulte is the Commissioner for the U.S. Virgin Islands Department of Tourism.

Commissioner Boschulte brings over 30 years of experience in business, finance, and government to the tourism department. The Commissioner has held high-level positions in transportation, utilities, telecommunications, finance, government development and investment banking with a proven track record of improving organizational performance and growth.

As Commissioner of Tourism, Boschulte has progressively led the Department of Tourism to expansive heights, rebuilding the territory’s brand, expanding the market reach, and increasing consumer visitation. Named the 2023 Caribbean Executive of the Year by Caribbean Journal, Commissioner Boschulte’s leadership in the US Virgin Islands expanded the depths of traditional destination branding, elevating the territory as a leading destination in the region.

Commissioner Boschulte earned his BBA from William and Mary and an MBA from the Darden School of Business at the University of Virginia.

A family man first, Commissioner Boschulte is a husband to his wife Aisha and the proud parent of children Jaeden and Janae. 

Participating Talks and Sessions

Edmond Rose

Director of Aviation Consulting, ASM

Edmond Rose has 25 years’ experience in commercial aviation as a senior executive in airlines, in airport slot coordination and as a consultant.   His aviation career included roles at British Airways and at Virgin Atlantic where he directed the fleet and network planning, RM and pricing and alliances teams.  He led strategy work leading to negotiating and implementing Virgin’s alliance with Delta.  

As a consultant, he has carried out projects for airlines, airports and government bodies ranging from airline business planning to advice on joint ventures, airport strategy, airport slots and air service development.

Edmond served as CEO of Airport Coordination Limited, the world’s leading slot coordinator, from 2018 to 2021.

Participating Talks and Sessions

Steven Small

Events Director, Routes

Participating Talks and Sessions

Michael Bell

Senior Client Partner, Aviation & Aerospace, Korn Ferry

Participating Talks and Sessions

Speaker TBC

Expedia