“The PairFume of the Athenian Spring"

Our 18th Airline Marketing Workshop was once again held on March 1st! This year’s Workshop “dispersed the aroma” of innovation and synergies aiming at enhancing the image and the connectivity of Athens.

Under the title “The PairFume of the Athenian Spring”, 250 guests followed a rich agenda of topics:

• Athens market overview 2017
• Trends shaping visitor demand in 2018: Focus on Athens
• “Wanderlust Athens”: The new innovative social media campaign for Athens, an AIA & Marketing Greece initiative
• The Airport as a #Hub of Stories: The airport’s next digital step, stories of everyday passengers in the framework of “Athens: 2018 UNESCO World Book Capital”
• Dreams Soar: Shaesta Waiz’s amazing global solo flight for STEM
• Let’s talk Customer Experience
• Art of the Possible: Innovation & Technology across Aviation  - IATA
• Plus inspired by this year’s “PairFume” slogan, airline representatives had the chance to vote their favourite “Athens Spring aromas”, thus composing and creating a new, unique fragrance, the “Athens Aroma”!

Moreover, as every year, AIA also presented its annual awards to the airlines that achieved the fastest development and the highest increases in passenger volumes in their scheduled services during 2017:

Best of the TOP-10 Airlines Award in 2017

• Sky Express was awarded as the overall fastest growing airline operating at AIA in 2017, among the 10 airlines that recorded the highest passenger traffic volumes.

Fastest Growing Airline Award per geographical region (Highest percentage           passenger growth, 2017 /2016). 

• Sky Express was awarded as the fastest growing airline in the domestic sector. Olympic Air was highly commended.
• Pegasus Airlines was awarded as the fastest growing airline for Western Europe while Austrian Airlines was highly commended.
• Ryanair was awarded as the fastest growing airline for Eastern Europe while Aeroflot was highly commended.
• Middle East Airlines was awarded as the fastest growing airline for the Middle East while Emirates was highly commended.
• Aegean Airlines was awarded as the fastest growing airline for Africa while Egypt Air was highly commended.
• Air China was awarded as the fastest growing airline for Asia.
• Emirates was awarded as the fastest growing airline for America while Air Canada was highly commended.

 Fastest Growing Airline - Seasonal Route

• Croatia Airlines received the award for achieving the highest percentage annual passenger growth in summer 2017, while Air Balticwas highly commended.

 Best New Entrant Performance Award

• Cobalt was awarded for recording the highest passenger traffic numbers, among all new comers

Fastest Growing Airline - Thin Route Award 

• Royal Jordanian received the award for achieving the highest percentage annual passenger growth in 2017.

 Overall Traffic Development Award

• Aegean Airlines was awarded for presenting the highest passenger volumes       increase at Athens International Airport in 2017.  

Also: 

• Aegean Airlines was awarded as the favourite airline for 2017 among the European passengers using the Athens International Airport (source: AIA official annual survey).
• Emirates was awarded as the favourite airline for 2017 among the non-European passengers using the Athens International Airport (source: AIA official annual survey).

Once more, we would like to sincerely thank our airline partners and re-affirm our commitment to keep supporting them in the same spirit of substantial collaboration!