Routes Europe 2019

The route development forum for Europe

Hannover, Germany
8 - 10 April 2019

Why Hannover?

Why Hannover Image

Situated in the heart of Europe, Hannover is a commercial and cultural centre and the capital of Lower Saxony, a thriving industrial region of Germany. The region is home to beautiful scenery such as the East Frisian Islands, the Lüneburg Heath nature reserve and the town of Hamelin, setting of famous legendary story the Pied Piper of Hamelin. These picturesque sights throughout Lower Saxony have drawn many visitors, making tourism a key driver of the region’s economy.

Hannover contributes to this tourism growth through unique festivals, thrilling sports events and its own impressive green spaces, notably the Royal Gardens of Herrenhausen. Furthermore, for decades Hannover has been internationally renowned for being a trade fair and conference destination, with more and more business travellers and tourists discovering this each year.

Hannover pitches itself as a cosmopolitan area for innovation, characterised by an intensive dialogue between science and commerce. This creates potential for growth and dynamic entrepreneurship, which not only benefits the conventional industrial and service sectors. Big brands that are known throughout the world are a symbol of the Hannover region's booming economy, with companies such as Continental, Johnson Controls, Bahlsen, MTU Maintenance, Sennheiser electronic and TUI all housing their headquarters here.

Hannover’s urban vitality is expressed through world class cultural events in theatre and opera, and can be found across a superb range of museums, exciting nightlife and a shopper’s paradise. Both locals and tourists are fascinated by attractions such as the medieval old town with its narrow streets, the unique Hannover Adventure Zoo, enthralling sports, legendary major events such as the Maschsee Lake Festival, the International Fireworks Competition, the world’s biggest marksmen’s fair, and the idyllic Christmas markets. Visitors love the efficient transport connections found across motorways, Deutsche Bahn’s high-speed ICE train network and Hannover Airport.

Welcome to Hannover, the perfect city and region!