World Routes 2018

World Routes 2018

The Routes Marketing Awards are highly regarded as the most prestigious awards in the industry as they are voted for and judged by the airline network planning community.

About the World Routes 2018 Marketing Awards

The World Routes 2018 Marketing Awards will take place at the World Routes Networking Evening. The evening will be hosted by the Guangdong Airport Authority.

The categories for 2018 are:

New! The Individual Award for Outstanding Contribution to Route Development

An award voted for by the entire community which celebrates the achievements of an individual person, shining a spotlight on the people that make the aviation industry tick.

Airports:

  • Over 50m passengers
  • 20-50 pax
  • 4-20m pax
  • Under 4m pax

Tourism Authorities:

  • Destination Award

Voted for by the airline network planners, the airport and destination awards highlight the organisations which have excelled in route development marketing.

“We are deeply honoured with this recognition. This all comes down to team – our exceptional team at YVR, our outstanding airline partners and our community and tourism organizations who all work together to support the increase of traffic to Vancouver.”

Vancouver Airport Anne Murray
Vice President of Marketing and Communications,
Vancouver International Airport
Overall Winner of the World Routes 2017 Marketing Awards

World Routes 2018 Awards Schedule

Voting opens Monday 11 June 2018
Voting closes Friday 20 July 2018
Companies shortlisted Tuesday 24 July 2018
Deadline for submissions to be received by Routes Friday 24 August 2018
Results announced at World Routes in Guangzhou Monday 17 September 2018

For further information about the Routes Marketing Awards please contact Ellie Wells.

FAQs

What are the Routes Marketing Awards?

The Routes Marketing Awards were created in 1997 to recognise excellence in airport marketing. They provide the aviation community with the chance to have their say as to which airport they think provides the best overall marketing services to them. In 2017, the Individual Award was launched to recognise those within the industry whom have made significant developments in route development, and can be voted for by airlines, airports, tourism authorities and suppliers.

When do the World Routes Marketing Awards take place?

The World Routes Marketing Awards Ceremony will take place during the Networking Evening on Monday 17 September at World Routes in Guangzhou.

What is the voting process?

The aviation network planning community place their votes on routesonline.com. The airlines are asked to mark their airports or destinations of choice (5 of each) in order of preference and these are then automatically scored by priority within our online system. The Individual Award is nominated by all persons in the industry via the online form.

What should I consider when voting?

Airlines and Aviation experts should consider the individual, airports or destinations whose marketing efforts, over the last 12 months have made a real impact on their future network development plans. This may include such things as; their market research activities; their marketing and communications activity, their business case presentations for new market opportunities; their joint communication campaigns with third parties and innovative use of technologies or techniques to support their airline by any airport.

What are the voting criteria?

It is a combination of airports that are voted for by the airline community on our website and in the event of a tie, the airports that have achieved the highest growth in seat capacity in the last 12 months.

What are the categories in the World Routes Marketing Awards?

There are six awards: The Individual Award for Contribution to Route Development, Destination and four airport awards. Once voting is closed, airports are split into size category from under 4m passengers to airports larger than 50 million passengers in addition to the destination category.

Who is automatically shortlisted for the World Routes Marketing Awards?

All overall winners from the Regional Routes Marketing Awards will be automatically shortlisted for the World Routes Marketing Awards in Guangzhou.

How do I nominate someone for the individual award?

The Individual Award for Outstanding Contribution to Route Development has been introduced to our line up, and is open to airlines, airports, tourism authorities and other stakeholders in the aviation industry.
From 11 June, persons may nominate a person or colleague via the form on the Routes website. Shortlisted individuals will, after the closing date of 20 July, be asked to submit entries.

How will the new award be judged?

Unlike our other awards, the Individual Award will be judged by a panel of executives from the aviation industry and not just by the airline judges.