Exhibition Marketing Toolkit
Marketing tips and tools to maximise your ROI
To help you promote your participation at Routes Americas, we have developed this Exhibitor Marketing Toolkit. The materials found in the toolkit will help you promote your participation to your customers and prospects.
Visit Me is all about maximising your ROI and driving footfall to your exhibition stand with the help of the Routes marketing team. Complete our quick and simple form, and include any prizes, entertainment, gifts, food, beverages and everything in-between that you will be undertaking on your stand. The more information you provide, the better we can promote your activities!
The Routes app enables delegates to view the full event programme, make new connections and share experiences. All exhibitors are entitled to a complimentary listing and participating 'Visit Me' exhibitors will have a special section, describing your stand activities. Ensure that your team joins the conversation!
Advertise with us
Increase your brand presence in the run-up to Routes Americas by advertising on Routesonline, the online home of the route development community and the only source for Routes event information, industry news and analysis. Take advantage of the opportunity to extend your reach and promote your Routes Americas stand presence.
Routes Americas Delegate Directory
The Delegate Directory is a comprehensive reference tool, containing essential information for the event. Distributed to all delegates upon registration, it is an ideal opportunity to promote your company and stand location and attract delegates to your stand. All exhibitors are entitled to a complimentary profile with an accompanying logo.
Promote your Routes Americas stand presence on social media accounts by sharing our specially designed graphic. Download the social media post graphic here.
Join the Routes Americas conversation by using the hashtag #RoutesAmericas so people searching for information about the event will see your tweets as well!
Here's a sample tweet to get you started:
We are excited to be exhibiting at #RoutesAmericas 2018 @Routesonline! Stop by [YOUR STAND NUMBER] and say hello!
A quick and easy way to let everyone know you’re exhibiting at the show is to add the event banner below your email signature and ask your team to do the same.
Do you have any new development plans or major announcements that could be of interest to the attending media? Making an official announcement or holding a press conference at the event is the perfect way to showcase your brand.
If you have any newsworthy announcements, please contact Karen O'Neill for assistance.